PR90031

HONG KONG, June 10, 2021 /PRNewswire=KYODO JBN/ --

This June, Nike is extending its global vision for a zero-waste future and

expressing it locally, making a difference for climate change and serving the

community Shek Lei Grind Court is a sustainable artistic transformation of an

estate community basketball court. Located in Kwai Chung residential

neighborhood, its court surface is covered in Nike Grind, made from 20,000

pairs of used sneakers. Nike Grind materials are palettes of recycled and

regenerated materials composed of plastic, rubber, foam, fiber, leather,

textile and much more.

Nike Grind came to life in 1992 during a grassroots initiative to repurpose old

shoes. Over the decades, it has developed into a global sustainability program

that has and will continue to positively change the landfill landscapes forever.

Nike's purpose is to redefine human potential, and that's what drives us to

partner with those who have the same goal to make the world a better place.

With a shared sustainable vision, renowned illustrator and toy designer James

Jarvis has been invited to create colorful visuals on the courts' Nike Grind

surface. James Jarvis will be illustrating his signature sphere characters

playing basketball on the courts, expanding his artistic expression to a new

dimension.

People's Place, a local establishment managed by GAW Capital, is best known for

its revitalization works that injects vibrancy and energy into local

communities. Many of its projects focus on the revitalization of local malls

and sports grounds with creative refurbishments that both embrace the local

vibe as well as foster sense of belonging within the neighborhood. Previous

revitalized projects have developed into new hubs for the community and the

wider public alike.

This local sustainable art project not only marks a new exploration for Nike

Grind but also embraces all of Nike's core values. By transforming and giving

second life to this parent-child court, Nike will engage and link the community

through sport activities and inspire people to unleash their fullest potential

through sport. Shek Lei Grind Court provides the platform to Make Sport a Daily

Habit while soaking up the storytelling creative vibe, making it an energetic

emotional experience that will stretch beyond limits.

This project also puts Nike's Made To Play campaign into potent action. Shek

Lei Estate has been strategically chosen because of its humble neighborhood

surrounded by more than 10 primary and secondary schools. Within the grassroots

community, children may have limited access to healthy sporty lifestyle as

there is little leisure area and living space is extremely packed. The newly

designed side-by-side kids and standard basketball court will serve and provide

as an accessible sports community hub for the less privileged kids and families.

SOURCE:  Nike Hong Kong

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