PR90071

BIEL/BIENNE, Switzerland, June 15, 2021 /PRNewswire=KYODO JBN/ --

Armin Strom [ http://www.arminstrom.com/ ]today announced the introduction of a

new timepiece that reinterprets the classic dress watch. "We believe that

exceptional hand-finishing, presented in the context of a modern aesthetic

sensibility, is the key to a modern dress watch revival" said Claude Greisler,

Master Watchmaker and co-founder of the revitalized Armin Strom about the new

'Tribute 1' [ http://bit.ly/Press_Tribute1 ].

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A Contrarian Bet On A Modern Dress Watch Revival:

"At a time when so many of us have spent so long without formal social

interaction, the end of the pandemic represents a return to normal life and the

luxury of social gatherings. Our introduction of a dress watch is an expression

of that hope for the future" said Serge Michel, co-founder. "A dress watch may

seem contrarian right now, but we've learned to trust our instincts. Years ago,

we were told that there was no economic model to justify a low-volume

independent watchmaker bringing all of its fabrication in-house; because the

equipment is expensive and requires a lot of space. We did it anyway - and that

decision paid off. Today we have the luxury of continuing to follow our

passion. The 'Tribute 1' [ http://bit.ly/Press_Tribute1 ]isn't just a

manifestation of that passion, it's a 'tribute' to it. It's also our tribute to

the classic haute horology dress watch, updated from a modern perspective."

Exceptional Haute Horology Finishing:

"I've been obsessed with this timepiece, particularly its finishing" said

Greisler. "Just hand-polishing the white gold barrel bridge takes us over 12

hours to complete. The polishing of the hands is similarly time-consuming. The

gear chain bridge is beveled and polished in 60° - a complex process demands

twice the effort. The barrel is also hand-polished. The movement is adorned

with Côtes de Geneve; with a circular-grained mainplate and jewel sinks that

are polished to gleaming perfection. It's also more classic than my recent

designs," said Greisler, "with a diameter of 38mm and a height of just 9mm. The

crown is located at 2 o'clock; a nod to modern design that enhances wearer

comfort."

Technical Distinction:

The motor barrel is unusual as its arbor turns around the mainspring within the

barrel itself; making it more efficient while conserving space. It provides 100

hours of operation.

Pricing And Availability:

Priced at an intentionally-accessible price of CHF 13,900, this inaugural

limited-edition of 25 watches is distinguished by its white gold barrel bridge

and 10-year warranty.

System 78 Collection:

The 'Tribute 1' is the latest offering in the 'System 78' collection, the entry

point to the Armin Strom brand. It embodies the sensibilities of the

co-founders of the revitalized Armin Strom, who were both born in 1978.

About Armin Strom AG

Armin Strom AG [ http://www.arminstrom.com/ ] is an independent watch brand

based in Biel/Bienne, Switzerland. Its timepieces represent a unique fusion of

the Swiss-German horological tradition, avant-garde 'transparent mechanics' and

an unwavering commitment to horological innovation. The hallmark of Armin

Strom's low-volume, artisanal approach to watchmaking is a commitment to

exposed dial-side movement mechanics, with every part hand-finished to the

highest haute-horology standards.

Established in 1967 by Mr. Armin Strom, stewardship of the brand was

transferred to Master-Watchmaker Claude Greisler and Businessman Serge Michel

in 2006. They established Armin Strom AG's first fully-integrated Manufacture

in 2009; enabling the brand to bring even its most complicated ideas to life

without any of the compromises that typically stem from reliance on a supply

chain.

For more information visit http://bit.ly/Press_Tribute1

Contact:

Sonja Voutat-Hagmann

s.voutat-hagmann@arminstrom.com

+41 32 343 33 41

Source: Armin Strom