PR90153

SHANGHAI, June 17, 2021 /PRNewswire=KYODO JBN/ --

Human Horizons, the company behind the world's-first evolvable super SUV, the

HiPhi X, has announced that Michael Li has joined the company as Co-President,

reporting directly to Ding Lei, Chairman, Founder, and CEO of Human Horizons.

With a wealth of experience in the automotive industry, Michael will also serve

as Chairman of Sales and Service, overseeing all HiPhi sales, after-sales,

customer development, daily operations, brand PR, and product communications.

Moving forward, Michael will be dedicated to improving the overall quality of

customer service provided by the company, ensuring a positive experience

throughout the entire customer lifecycle.

Regarding his appointment, Michael Li said, "I am so honored to be joining the

Human Horizons team. This is an innovative company that is not only leading the

way in the automotive industry, but also understands what consumers really

want, and how to give it to them. Under the guidance of Ding Lei and the

current management team, the company has achieved some very impressive results

within a short period of time. I look forward to continuing their work, forging

closer relationships with users and providing genuinely great quality products

and services."

Human Horizons founder and CEO, Ding Lei noted, "Michael's appointment is a

crucial step in the next stage of our journey at Human Horizons. He brings with

him much experience and knowledge in marketing and brand operations whilst also

being a forward-thinking visionary. At this moment in time, the on-schedule

delivery of the HiPhi X is an important milestone for the company, marking the

beginning of a new stage of co-creation with our users to create genuine value

together."

Michael Li holds a bachelor's degree in Engineering from Hefei University of

Technology and a master's degree in Power Engineering from Dalian University of

Technology; he was also awarded an EMBA from the China Europe International

Business School. Michael has won numerous awards and was named a notable figure

in China's automotive industry during the 30th and 40th anniversary of China's

reforms.

Michael Li has accumulated in-depth experience in the automotive industry, and

driven innovative sales and marketing strategies that bolstered brand market

share. His previous roles include board member, Deputy General Manager, and

Sales Manager at Chery Automobile as well as board member and Deputy Manager of

Operations at Hyundai Motors (Beijing). Prior to these positions, Michael also

served as Sales Director of Mercedes-Benz (China), CEO of Qoros Auto, Vice

President of Hyundai Motor Group (China), and General Manager of Dongfeng Yueda

Kia Motor Co., Ltd.

In other associated changes, Human Horizons Co-Founder Kevin Chen will step

down as CMO but continue to serve as COO. In this role, Kevin will support Ding

Lei in overall business management, daily operations, and product planning, as

well as supporting product center management, driving overseas business

planning and facility construction. Kevin will also work with the company's

management team to focus on brand-building.

About HiPhi

HiPhi is a premium brand created by Human Horizons and enhanced by its users.

HiPhi X is an EV with a lightweight hybrid aluminum-steel construction and

sustainable vegan leathers and recyclable materials which add to the

sustainable nature of Human Horizons' EV products.

About Human Horizons

Human Horizons was established for R&D in innovative and leading intelligent

mobility technologies as well as the industrialization of future-oriented smart

vehicles. Furthermore, Human Horizons builds smart transportation technologies

and contributes to the development of smart cities, which will redefine human

mobility.

Forward-Looking Statement

This press release contains statements that may constitute "forward-looking"

statements. These forward-looking statements can be identified by terminologies

such as "will," "expects," "anticipates," "aims," "future," "intends," "plans,"

"believes," "estimates," "likely to," and similar statements. Statements that

are not historical facts, including statements about Human Horizons' beliefs,

plans, and expectations, are forward-looking statements. Forward-looking

statements involve inherent risks and uncertainties. A number of factors could

cause actual results to differ materially from those contained in any

forward-looking statement, including but not limited to the following: Human

Horizons' strategies, future business development, and financial condition and

results of operations; Human Horizons' limited operating history; risks

associated with electric vehicles; Human Horizons' ability to develop,

manufacture, and deliver vehicles of high quality and appeal to customers on

schedule and on a large scale; Human Horizons' ability to grow manufacturing in

its joint venture plant; product defects or any other failure of vehicles to

perform as expected; Human Horizons' ability to build the Human Horizons and

HiPhi brands; Human Horizons' ability to compete successfully; Human Horizons'

ability to secure sufficient reservations of orders; changes in consumer demand

and government incentives, subsidies, or other favorable government policies;

general economic and business conditions globally and in China and assumptions

underlying or related to any of the foregoing. All information provided in this

press release is as of the date of this press release, and Human Horizons does

not undertake any obligation to update any forward-looking statement, except as

required under applicable law.

SOURCE  Human Horizons

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=394037

   Caption: With a wealth of experience in the automotive industry, Michael Li will also

serve as Chairman of Sales and Service, overseeing all HiPhi sales,

after-sales, customer development, daily operations, brand PR, and product

communications. Moving forward, Michael will be dedicated to improving the

overall quality of customer service provided by the company, ensuring a

positive experience throughout the entire customer lifecycle.