Techking Australia Enhances Localization with Strong Showing at Brisbane Truck Show
AsiaNet 90284
BRISBANE, Australia, June 24, 2021 /PRNewswire=KYODO JBN/ --
The 2021 Brisbane Truck Show was held as scheduled in Australia in mid-May. The
four-day event featured almost 35,000 attendees, among which 65% were local
professional buyers. Techking Australia attended the Show with its
game-changing OTR and TBR tires, marking the debut of this two-year-old
subsidiary in the world's leading industry exhibitions.
During the event, Techking showcased outstanding tire application cases and
brought many of the exhibitors and visitors. An innovative pitching session was
also organized to expound the Company's service capabilities, competitive
advantages, and sales support policy designed for the local Australian market,
and to further explore clients' tire needs.
Established in 2019, Techking Australia represents the first localization pilot
program of the Company in global expansion. It is also the most important
milestone in channel localization under the Company's three-lever development
model.
With the support of the Australian subsidiary, Techking has well implemented
its three-lever development model in the local market, including integrated
product R&D, localized marketing channel, and onsite technical support. So far,
Techking has developed many custom-made tires based on the Australian
subsidiary's insights of local client needs, built up 3 local warehouses for
better local deliverability.
"Taking our Australian client M who has partnered with us for five years for
example, since we opened the Australian subsidiary, we keep regular visits to
their mines to collect feedback. At the same time, we ensure timely delivery
with the support of local warehouse logistics." said Techking Australia sales
manager Frank Sun, "Over the past two years, Client M has great recognition of
Techking."
Techking vice president Star Song said: "As the first localization pilot
program, our Australia subsidiary will play more roles in enhancing
localization and local operations." Looking ahead, Techking plans to copy or
migrate the localization model to more countries and regions, so users in these
countries and regions could be benefited from Techking products and services of
higher value.
Since its establishment in 2005, Techking has worked with mining and
construction companies in more than 160 countries, provided customized services
to almost 40 renowned manufacturers such as LIEBHERR, DOOSAN, TADANO, JCB,
EPIROC, SANY and XCMG, and proudly served global mining and construction
giants, including Rio Tinto, Glencore, BHP and Zijin Mining. For more details,
please visit Techking official website https://www.techking.com/.
SOURCE: Techking Tires Limited
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。