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MUMBAI, India, June 25, 2021 /PRNewswire=KYODO JBN/ --

~ Recognized by the world's leading brand valuation consultancy – Brand Finance

Indian Hotels Company (IHCL) [

https://www.ihcltata.com/?utm_source=Taj_Press_Release&utm_medium=Referral&utm_campaign=TAJ_NAMED_STRONGEST_HOTEL_BRAND_IN_THE_WORLD

], South Asia's largest hospitality company, announced that its iconic brand,

Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance,

the world's leading brand valuation consultancy in its annual 'Hotels 50 2021'

report. This report recognizes the most valuable and strongest hotel brands

across the globe.

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Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels

Company, said, "This is a proud moment for the Indian hospitality industry on

the global stage. Taj being rated as the World's Strongest Hotel Brand is a

testament to the unwavering trust our guests have consistently placed in us and

the warmth and sincere care our employees have embodied day-after-day. We will

continue our endeavor to elevate the world class experiences of luxury

hospitality and deliver the magic of Tajness to all our stakeholders."

Taj received an overall Brand Strength Index of 89.3 out of 100, with a

corresponding AAA rating for customer familiarity, employee satisfaction and

corporate reputation as well as its world-class customer service.    

David Haigh, CEO, Brand Finance, said, "We are excited to announce Taj as the

Strongest Hotel Brand in the World. A brand with a century old legacy and a

custodian of the revered Indian hospitality has stood resilient inspite of the

challenges posed by the ongoing pandemic. Global travelers have relied upon and

tested brands in different ways and Taj has emerged on top."

The Hotel 50 2021 report also highlighted the company's successful

implementation of its R.E.S.E.T 2020 strategy, which provided a transformative

framework, helping the Taj brand surmount pandemic related challenges.  

To know more, click here to access the full report by Brand Finance:  

https://brandirectory.com/download-report/brand-finance-hotels-50-2021-preview.pdf

.

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) [ https://www.ihcltata.com ]and its

subsidiaries bring together a group of brands and businesses that offer a

fusion of warm Indian hospitality and world-class service. IHCL has a portfolio

of 221 hotels including 55 under development globally across 4 continents, 12

countries and in over 100 locations. These include Taj – the iconic brand for

the most discerning travelers, SeleQtions, a named collection of hotels,

Vivanta, sophisticated upscale hotels and Ginger, which is revolutionizing the

lean luxe segment.

Source:  Indian Hotels Company (IHCL)