PR90351

CUPERTINO, Calif., June 29, 2021 /PRNewswire=KYODO JBN/ --

- Acquisition expands Mobileum's deep network analytics and customer

intelligence portfolio for 5G and next generation networks

Mobileum Inc. ("Mobileum"), a leading global provider of analytics solutions

for roaming and network services, security, risk management, and testing and

monitoring solutions, is pleased to announce that it has acquired Niometrics, a

provider of deep network analytics. The acquisition expands Mobileum's

actionable analytics platform with customer discovery, engagement, and

experience capabilities, enabling Communications Service Providers ("CSPs") to

identify new revenue streams and to improve customer experience across the

entire customer lifecycle.

Mobileum's Active Intelligence platform is a leading telecom-focused analytics

technology that supports roaming, network services, security, risk management,

and testing.

The acquisition of Niometrics will enrich Mobileum's existing solutions with

deep network analytics and applied Machine Learning, while expanding its

portfolio with customer intelligence solutions. Mobileum's expanded platform

will provide deeper network insights, a 360-degree customer view, and enhanced

data privacy control, to accelerate growth and improve customer retention. The

two companies have already won contracts together and have experience

integrating their products to solve high-impact customer use cases.

"The addition of Niometrics to Mobileum's portfolio further reinforces our

strategy to provide telecom operators an end-to-end analytics engine that not

only strengthens their network and interconnection and assures their business,

but that also provides them with the network intelligence required to grow

revenues and improve customer experience as they rollout 5G and evolve their

business. Niometrics' proven technology and respected team of industry experts

make this acquisition a perfect fit to accelerate Mobileum's growth strategy,"

commented Bobby Srinivasan, CEO of Mobileum.

"Communications service providers have unrivaled direct access to customer

preferences, data consumption and loyalty trends. With the analytical

horsepower to leverage these data points, CSPs can now take these insights to

segment their marketing and sales, personalize end-user engagement, build new

digital partnerships, and monetize data – while coping with all the privacy and

data protections in place. By combining our product portfolios, we will be able

to provide CSPs unique insights at every customer touchpoint and make sure that

they are able to consistently exceed customer experience and service

performance expectations," commented Kostas Anagnostakis, CEO of Niometrics.

The Niometrics' Deep Network Analytics platform ("DNA"), which includes

real-time data analytics, advanced AI and machine learning algorithms, and Deep

Packet Inspection ("DPI") capabilities, will now become part of Mobileum's

Active Intelligence platform. Active Intelligence will provide the critical

insights that carriers need for network operations, roaming, business

assurance, testing, service assurance and customer engagement.

Based in Singapore, Niometrics' 150+ employees will join Mobileum,

strengthening Mobileum's global team of more than 1,800 employees, and growing

its engineering hub in Asia. This acquisition will further expand the capacity

to serve Mobileum's more than 900 telecom customers. After closing this

acquisition, 9 out of 10 telecom operators will rely on Mobileum solutions.

About Audax Private Equity

Audax Group is a leading alternative investment manager with offices in Boston,

New York, and San Francisco. Since its founding in 1999, the firm has raised

over $27 billion in capital across its Private Equity and Private Debt

businesses. Audax Private Equity has invested over $6 billion in more than 135

platforms and over 950 add-on companies, and is currently investing out of its

$3.5 billion, sixth private equity fund. Through its disciplined Buy & Build

approach, Audax seeks to help platform companies execute add-on acquisitions

that fuel revenue growth, optimize operations, and significantly increase

equity value. With more than 250 employees and over 100 investment

professionals, the firm is a leading capital partner for North American middle

market companies. For more information, visit the Audax Private Equity website:

http://www.audaxprivateequity.com or follow us on LinkedIn

[https://www.linkedin.com/company/audax-private-equity/].

About Niometrics

Niometrics is a network analytics company that provides solutions for

Communications Service Providers (CSPs) to develop strategies and decisions for

new digital businesses, customer experience management, and network planning

and optimization.

Analyzing a combined base of over 500 million subscribers who consume and

exchange over 60 PB of data daily, Niometrics' proprietary, full-stack Deep

Network Analytics (DNA) technology extracts, processes, and transforms in real

time complex network data into insights, enabling CSPs to take better and more

timely actions to drive higher business ROIs.

Niometrics partners with some of the largest telecommunications providers in

the world. Based in Singapore, the company has operations and R&D hubs across

Asia-Pacific, Europe and the Middle East.

Visit www.niometrics.com to learn more.

About Mobileum Inc.

Mobileum is a leading provider of Telecom analytics for roaming, network

services, security, risk management and domestic and international connectivity

testing. More than 900 operators rely on its Active Intelligence platform,

which provides advanced analytics based solutions, enabling customers to

connect operational intelligence with real-time actions that increase revenue,

improve customer experience and reduce costs. Headquartered in Silicon Valley,

Mobileum has global offices in Dubai, Germany, India, Portugal, Singapore and

UK.

Learn more in www.mobileum.com and follow @MobileumInc on Twitter.

Logo - https://mma.prnewswire.com/media/1431792/Mobileum_Logo.jpg

Source: Mobileum