PR90403

BOSTON, July 1, 2021 /PRNewswire=KYODO JBN/ --

     -- Includes innovative Multi-Codec Bridging Agreement that Provides

Substantial Royalty Savings to Licensees in both the VVC and HEVC Advance Pools

Building on the success of its HEVC Advance Patent Pool, Access Advance today

announced the launch of the VVC Advance Patent Pool and the Multi-Codec

Bridging Agreement ("MCBA"). VVC is the next generation video codec standard

finalized less than one year ago, which provides significant improvements in

video compression of up to 50% over HEVC, enabling a new generation of

products, ever more beautiful video, faster downloads, and improved savings on

storage.

The license structure of the new VVC Advance Pool mirrors that of the HEVC

Advance Platform Pool License recently announced, with royalty rates and caps

set at a modest 25% increase over the equivalent HEVC Advance License

structure. Please see

https://www.accessadvance.com/vvc-advance-patent-pool-royalty-rates-summary  

Importantly, as requested by the marketplace, Licensees that have executed both

the HEVC Advance and VVC Advance Platform Licenses will have the option to

enjoy the benefits of the MCBA.  The MCBA is not a third license; it is an

agreement that bridges the HEVC Advance and VVC Advance Platform Licenses.  

Those Licensees who have executed all three agreements will enjoy a discounted

royalty rate for their products that include both VVC and HEVC, paying the same

royalty rate as they would pay for a product that includes only VVC, providing

an effective 45% discount.

According to Pete Moller, CEO of Access Advance, "The launch of the VVC Advance

Patent Pool and the MCBA, following our recent announcement of the HEVC Advance

Platform License, brings to fruition our Video Codec Platform Initiative that

can seamlessly incorporate multiple video codecs into a single consolidated

royalty rate structure with simplified reporting and payment obligations for

Licensees. This innovation responds to the market's desire for an even more

efficient next-generation pool licensing structure that addresses the need to

minimize the impact of implementing next generation video codecs alongside

current and prior generation technologies. We hope and expect that the launch

of the VVC Advance Patent Pool and the MCBA will allow us to quickly

consolidate a critical mass of the VVC patent landscape.  Such consolidation

will provide greater licensing certainty to the entire marketplace, while

accelerating both VVC and HEVC adoption and providing users with a seamless and

enhanced video experience."

Royalty payments under the VVC Advance License and the MCBA will be required

for sales of VVC products starting January 1, 2022.  Access Advance encourages

interested parties to act quickly as there are significant incentives for

becoming a Licensor and/or Licensee on or before both January 1, 2022, and July

1, 2022, as well as significant incentives for those Licensors who are

committed to supporting our goal of having a single pool for VVC.

About Access Advance:

Access Advance LLC (formerly HEVC Advance LLC) is an independent licensing

administrator company formed to lead the development, administration, and

management of patent pools for licensing essential patents of the most

important standards-based video codec technologies. Access Advance provides a

transparent, balanced, and efficient licensing mechanism for both patent owners

and patent implementers. Access Advance currently manages and administers the

HEVC Advance Patent Pool for licensing patents essential to HEVC/H.265

technology, and the separate and independent VVC Advance Patent Pool for

licensing patents essential to VVC/H.266 technology.

For more information about Access Advance, the HEVC or the VVC Advance Patent

Pools or the MCBA, please visit www.accessadvance.com and/or contact Paul

Bawel, SVP, Business Development, at Paul.Bawel@accessadvance.com.

Contact: press@accessadvance.com

SOURCE  HEVC Advance