PR90391

NEW YORK and LONDON, June 30, 2021 /PRNewswire=KYODO JBN/ --

- UEFA has selected sports streaming platform DAZN as global broadcaster for

the next four seasons and landmark deal with YouTube will grow the sport by

bringing Women’s Champions League to billions around the world – for free

- DAZN has also been confirmed as host broadcaster and will elevate the fan

viewing experience, including more behind-the-scenes access

- DAZN, YouTube, and UEFA lay out long-term vision for taking women’s football

to the next level with “We All Rise With More Eyes” campaign unveil

DAZN, the leading global sports streaming platform, has acquired global rights

to broadcast the UEFA Women’s Champions League and has been awarded host

broadcaster duties for the next four seasons, from 2021-25. As part of this

landmark agreement, to further grow the sport, DAZN has also entered into a

groundbreaking partnership with YouTube that will make the competition live and

free for fans around the world for the first time. This trailblazing move marks

the first time UEFA has centralized all Women’s Champions League matches

globally.

At a time when professional women’s sport continues to fight for more exposure,

this new partnership brings visibility like never before to players, Clubs, and

the elite competition itself by making matches all season long available to

fans all over the globe. For the first two seasons (2021-23), fans will be able

to watch live and on demand all 61 matches from the group stage onwards on DAZN

and free on DAZN’s YouTube channel. For the last two seasons (2023-25), all 61

matches will be live on DAZN while 19 matches will be made available for free

on DAZN’s YouTube channel.

The multi-year deal grants DAZN exclusive rights worldwide, with the exception

of the MENA (Middle East and North Africa) – where rights do include clips and

highlights – and China and its territories. The agreement is one of the largest

broadcast deals in women’s club football history and signifies another

game-changing move in DAZN’s long-time global commitment to women’s sport,

centered on the mission of growing the UEFA Women’s Champions League, turning

more players and teams into household names, and inspiring the next generation

of players – all of which starts with more people around the world watching the

game.

To that end, DAZN has released a campaign film today entitled “We ALL Rise With

More Eyes”  [https://www.youtube.com/watch?v=qxF40zSjFCw&feature=youtu.be] –

the debut content on its new UEFA Women’s Champions League YouTube channel.

Directed by multi-award winner Alyssa Boni and voiced over by UK rapper FLOHIO,

the short film powerfully conveys in just under two minutes DAZN’s long-term

vision of the unstoppable impact more visibility will have on taking the

women’s competition to new heights. Specifically, it brings to life the

incredible ripple effect that more eyes will undoubtedly have on the game.

James Rushton, Co-CEO, DAZN Group: “DAZN is thrilled to be the new global

broadcaster for UEFA Women’s Champions League and cannot wait to work with

YouTube and Google to bring fans closer to the game and shine a brighter light

on its stars than ever before. DAZN was founded with a vision of making premium

sports more accessible, and what’s more accessible than centralised rights for

the first time and all matches free on YouTube? Overnight, this will make the

best women’s football easier to watch around the world than ever before. Along

the way, we look forward to elevating live broadcast production, extending

existing DAZN content franchises, and unveiling new shows that showcase the

breadth and brilliance of women’s football.”

Cécile Frot-Coutaz, Head of EMEA, YouTube: “YouTube is the global go-to

destination for premium, diverse and relevant content. The pandemic has created

a lot of uncertainty for sport but particularly for women’s sport. We are

therefore honoured to be able to partner with DAZN and UEFA to bring the UWCL

games to fans all over the world, live and for free on YouTube. We are excited

to be able to bring the power of YT’s platform to the UEFA Women’s Champions

League and help women’s football connect with new and existing fans the world

over."

Nadine Kessler, Chief of Women’s Football, UEFA: “This deal is a first for

women’s football as this partnership between UEFA and DAZN and YouTube will

make sure that the UEFA Women’s Champions League can be seen by the fans, by

all the people who love this game, wherever they are on the globe. Such

visibility changes everything, as the best female players and best women’s

teams in the world can inspire more young girls and boys to fall in love with

this sport. Together we are all bringing women’s football to the world and

everyone who will tune in will truly make a difference to something bigger.”

Guy-Laurent Epstein, Marketing Director, UEFA: “We are delighted to have found

such innovative partners in DAZN and YouTube, who will give fans worldwide the

opportunity to get consistently free-to-air access to the world’s best women’s

club football competition. It’s exactly what we wished for when we decided to

centralise the media rights and revamp the competition format. Ultimately it

was an easy decision for UEFA to make, as DAZN and YouTube had the most

compelling bid, complemented by the vast promotional opportunities that this

partnership can bring for the competition and women’s football in general.”

Ada Hegerberg, All-Time Highest Scorer in UEFA Women’s Champions League and

Olympique Lyonnais Star: “I am beyond excited for this partnership. For years,

people have struggled to have access to our games, wherever they were living.

Now, they have the unique opportunity to watch all over the world if they’d

like to. The game is opening up to millions, potentially billions, which is

unprecedented. This is a game-changing partnership that is only right for the

biggest club competition in women’s football. We are finally being given

something we’ve asked for a long time. It’s about time women’s football got

this kind of exposure!”

To learn more, DAZN, YouTube, and UEFA invite all media and fans to become an

early subscriber to DAZN’s brand new, dedicated UEFA Women’s Champions League

YouTube channel [https://www.youtube.com/channel/UCxgii5f9u4YgXCeubCozbEA] –

where all matches and content will live – and tune in to a special global

announcement event featuring all the individuals listed above and more,

discussing the deal and what it means for the competition and women’s football

overall. It all begins shortly at 9:30 a.m. EST / 2:30 p.m. BST / 3:30 p.m. CET

/ 10:30 p.m. JST and you can watch it live or on demand HERE

[https://www.youtube.com/watch?v=0WxhMN4xqPE&feature=youtu.be].

About DAZN Group

DAZN Group is one of the fastest growing sports media companies in the world.

Headquartered in the UK and with employees in over 25 countries, our businesses

touch every aspect of the way fans engage with sports; from production, through

to content distribution and commercialization. DAZN Group is home to DAZN, the

leading global sports streaming platform, DAZN News, the popular sports portal

and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is

leading the charge to give sports fans around the world access to sport

anytime, anywhere. DAZN guarantees affordable access on connected devices

including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs

and game consoles. DAZN is now live in more than 200 countries and territories.

Visit https://media.dazn.com for more information.

About YouTube

Launched in May 2005, YouTube’s mission is to give everyone a voice and show

them the world. We believe that everyone deserves to have a voice, and that the

world is a better place when we listen, share and build community through our

stories. YouTube is a Google company.

About UEFA

UEFA – the Union of European Football Associations – is the governing body of

European football. It is an association of associations, a representative

democracy, and is the umbrella organisation for 55 national football

associations across Europe. Its objectives are, among other things, to deal

with all questions relating to European football, to promote football in a

spirit of unity, solidarity, peace, understanding and fair play, without any

discrimination on the part of politics, race, religion, gender or any other

reason, to safeguard the values of European football, promote and protect

ethical standards and good governance in European football, maintain relations

with all stakeholders involved in European football, and support and safeguard

its member associations for the overall well-being of the European game.

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Source: DAZN