PR90382

BANGKOK, June 30, 2021 /PRNewswire=KYODO JBN/ --

Asset World Corp Public Company Limited(

https://c212.net/c/link/?t=0&l=en&o=3213860-1&h=625292918&u=https%3A%2F%2Fwww.assetworldcorp-th.com%2Fen%2Fhome&a=Asset+World+Corp+Public+Company+Limited

) (AWC), Thailand's leading integrated lifestyle real estate group and Nobu

Hospitality(

https://c212.net/c/link/?t=0&l=en&o=3213860-1&h=2509923485&u=http%3A%2F%2Fnobuhotels.com%2F&a=Nobu+Hospitality

), the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and

Meir Teper, are delighted to announce a new partnership established to meet the

needs of existing and future travellers by creating new unique experiences.

Video - https://mma.prnewswire.com/media/1554782/AWC_x_NOBU_Thailand.mp4

Photo -

https://mma.prnewswire.com/media/1554789/AWC_X_Nobu_Hospitality_Signing.jpg

Photo - https://mma.prnewswire.com/media/1554781/NOBU_HOSP_EXEC_TEAM.jpg

Both parties have signed a memorandum of understanding to complete an area

development agreement covering Thailand with intent to open multiple Nobu

Hotels and Restaurants exclusively with AWC in Thailand's most compelling

destinations, including Bangkok's first ever Nobu restaurant, expected to open

in time to serve as a spectacular New Year's countdown viewpoint at the end of

2021.

From the beginning Nobu has been about creating unforgettable experiences

around exceptional food.  The name Nobu has become synonymous with minimalist,

instinctive design, the finest ingredients, a powerful energy, and an innate

passion for service.  Each hotel and restaurant are fully engaged with the

local market and offers guests the place to relax and savour an experience in

an atmosphere charged with a sense of being part of something extraordinary.  

The philosophy of Kokoro – which comes from the Japanese word for heart - is

the heartbeat of the brand and what ties the destinations together.

Wallapa Traisorat, Chief Executive Officer and President of AWC, stated

"We are thrilled about this collaboration with Nobu, which is such a perfect

partnership of the AWC and Nobu brands and our shared belief in unique

offerings, design and creating experiences. From a business perspective,

introducing Thailand's first Nobu restaurant will enhance the value of our

existing property Empire Tower, turning it into a large mixed-use facility and

lifestyle experience destination right in the middle of the Bangkok CBD.

Moreover, it will uplift the spirit of Thailand's capital city, Bangkok with

the uniqueness of Nobu furthering the city as a world class food and beverage

destination. Our shared growth plan is to extend to a hotel under the Nobu

brand in the future, which is to feature exquisite cuisine at every meal and a

distinct, intriguing design. All of this is an affirmation that AWC is

committed to building value for the tourism industry, that we are a key player

ready to meet the existing and future needs of tourists from across the globe

as well as Thai travelers of any lifestyle."

"We are extremely excited to be working with leading lifestyle real estate

developer AWC in Thailand to develop Nobu Hotels and Restaurants.  Partners are

extremely important for us, and with the leadership of Wallapa Traisorat we

know that the future is bright with Nobu in Thailand and beyond," stated Chef

Nobu Matsuhisa, Robert De Niro and Meir Teper.

Trevor Horwell, CEO of Nobu Hospitality stated, "We are excited to be entering

into a new partnership with AWC.  Our strategy looking forward is to grow our

brand with both regional and national partners so that they can access our

business model and strength on a multi-site basis as others have successfully

done before."

SOURCE: Nobu Hospitality

CONTACT: nobuhotels@foxcomms.com