PR90434

TOKYO, July 6 ,2021, /PR Newswire=KYODO JBN/--

    Lemnisk, a leading enterprise Customer Data & Marketing Platform, today

announced its entry into the Japan market. The company's solution enables

enterprise brands to maximize their marketing ROI by orchestrating 1-to-1

personalization and cross-channel customer journeys at scale. Lemnisk customers

include Citibank, Standard Chartered Bank, AIA Insurance and Abu Dhabi

Commercial Bank.

    While enterprise marketers today seek out best-of-breed tools, they also

want to quickly combine and activate customer data across these tools from one

central system of intelligence. Two important use cases drive this need: first,

companies need to respond in real-time to customers. Often existing marketing

automation tools or content management systems cannot process signals in

real-time, especially if these signals are coming from a different channel or

data source. Second, companies require multiple marketing tools to orchestrate

with each other to deliver a really unique and impactful customer journey.

Lemnisk solves both these use cases effectively.

    Lemnisk offers an innovative engagement model by bundling operations and

data analytics support along with the product. This model ensures that the CDP

implementation is affordable, successful and delivers the best possible ROI.

    "Customers expect their service providers to offer the same level of

personalization as Netflix or Amazon. Prior to COVID, a growing demand existed

for real-time personalization across every customer touchpoint. COVID only

accelerated this trend further, as enterprises recognize they will quickly be

left behind if they aren't delivering experiences that exceed customer

expectations," said Subra Krishnan, Co-founder & CEO, Lemnisk.

    "As per ITR estimates, the CDP market in Japan is growing rapidly and is

expected to be at 10 billion yen by 2021. We are actively looking for ecosystem

partners and agencies to work with," he added.

    About Lemnisk

    Lemnisk's Customer Data Platform-led personalization and real-time

marketing automation solution delivers superior customer experiences that

result in increased conversions, retention, and growth for enterprises. The key

capabilities include:

    -  Uniquely resolve a user in real-time across different data sources and

       channels

    -  Create 1:1 personalized experiences for each user across multiple

       marketing channels

    -  Orchestrate individual customer journeys on the right channels at the

       right time using a proprietary in-built AI engine

    Headquartered in Bangalore, Lemnisk has offices in Singapore, Dubai, and

Boston. Lemnisk is ISO 27001 and ISO 27018 certified.

    For more information, please visit: www.lemnisk.co/jp/

    Logo : https://mma.prnewswire.com/media/883152/Lemnisk_Logo.jpg

    Contact:

    Bijoy K.B

    bijoy.kb@lemnisk.co    

    Source: Lemnisk