PR90452

LOS ANGELES, July 7, 2021/PRNewswire=KYODO JBN/--

--A global build competition targeting gamers and builders from all regions

--Competition is open NOW until July 19

Global esports organization Gen.G and innovative casual footwear brand Crocs,

Inc. (NASDAQ: CROX) announced a partnership for a Minecraft build competition.

Celebrating the release of Crocs' new All Family Tie-Dye collection, the theme

of the competition is "Build Your Life in Color" which starts on July 6 and

concludes July 19, encouraging players to showcase their personalities and

share their lives in all its colors. For more information on competition

details and registration, visit www.crocsworld.gg.

Photo - https://mma.prnewswire.com/media/1556922/Gen_G_and_Crocs.jpg

Builds will be judged and reviewed by a panel of gaming influencers including

LittleSiha, JeromeASF, RyGuyRocky, Solidarity, Doc M77, IYMAN, ACAU, Pacckker.

Judges will look for build quality, creativity, and color, when selecting

finalists.

"The 'Build Your Life in Color' competition is another example of how Crocs

continues to innovate by creating authentic relationships with brand fans and

consumers on the digital stage," said Crocs SVP & Chief Marketing Officer Heidi

Cooley. "Just like Crocs, the world of Minecraft is inspired by creativity and

self-expression, and we're excited to collaborate with Gen.G on a program that

brings Crocs together with the gaming community."

"Working with a brand like Crocs, who routinely makes waves in the fashion and

music world, has been a blast. We really challenged ourselves to come up with

something cool that celebrates the amazing creativity of the global Minecraft

community," said Gina Chung Lee, CMO of Gen.G.  

The competition is open to residents of Canada, China, Europe, Japan, Korea,

and the US. Talent will judge and select regional winners who will be eligible

to win prizes including an XBOX Series X, Playstation 5, LG Laptop, Crocs from

the All Family Tie-Dye collection, Jibbitz(TM) charms (please visit the website

for detailed rules and regulations by region).  There will also be chances for

six lucky winners who design their own unique custom Jibbitz(TM) charms

produced by Crocs.

The All Family Tie-Dye collection from Crocs transcends all ages and genders

with new patterns and silhouettes for the whole family.

In addition to the Gen.G partnership, Crocs has previously integrated into the

esports space with collaborations with Andbox's Call of Duty League franchise

New York Subliners and Call of Duty League franchise Minnesota ROKKR(R).

CONTACT: geng@dkcnews.com

SOURCE:  Gen.G