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Harbour City joins hands with Disney and Pixar to host Hong Kong's first Pixar Fest — New Large-Scale Event Format with Installations & Check-in Points throughout the Mall

HONG KONG, July 7, 2021 /PRNewswire=KYODO JBN/ --

In celebration of Pixar's 35th anniversary, Harbour City is joining hands with

Disney and Pixar once again to bring to the city the first-ever Pixar Fest from

now through 15 August.

Leveraging the horizontal and spacious mall layout, Harbour City adopts a new

format to organize a large-scale event with installations and check-in points

throughout the mall to diversify foot traffic and minimize close physical

contacts. In addition, Harbour City creates a series of interactive activities,

including augmented reality (AR) check-ins and an online game, connecting the

real and virtual world across offline and online platforms, offering guests

multidimensional experiences.

Memorable scenes featuring 12 Pixar movies are brought to life at different

parts of the mall. In addition, the iconic Pixar Ball and Lamp installation,

5.2 meters in height, matching the size as that in its headquarters in

California, marks its first appearance in Hong Kong at Habour City's

observatory deck, "Ocean Terminal Deck" under the backdrop of the stunning

Victoria Harbour views.

#HarbourCity #PixarFestHK

View the Event Video: https://www.youtube.com/watch?v=XLlYAVAq96Y

Classic Scenes Throughout the Mall — Pixar Ball and Lamp's First Appearance in

Hong Kong

Harbour City takes customers on an eventful movie journey of Pixar through

mesmerizing photo spots featuring 12 of Pixar's animations across the mall,

such as Toy Story 4's Woody and Buzz Lightyear, over 4 meters and 3 meters high

respectively, ready to soar "to infinity and beyond."

Entering the main entrance from Ocean Terminal Forecourt, customers will

discover a 3.4 meters high Pixar logo and a 7 meters high Pixar Fest arch in

layering design. It is painted in the iconic red, yellow and blue colors from

the Pixar Ball, with images of Pixar's characters. The iconic Pixar Ball and

Lamp installation, 5.2 meters in height, matching the size as that in its

headquarters in California, will make its first appearance in Hong Kong at the

observatory deck, "Ocean Terminal Deck", against the 270-degree panorama of

Victoria Harbour as the backdrop.

5 Movie-Scene Checkpoints — Incorporated with AR Photo Check-Ins

Apart from taking pictures on-site with the movie characters' statues,

customers can also capture the hidden characters through augmented reality (AR)

at five checkpoints. These are made possible by the free Harbour City mobile

app, "Harbour Cityzen". By enabling the "AR Fun" camera on the app, and

scanning the movie logos to trigger the characters to show up, customers can

take pictures with them just as you are in the movies.

Guests can download the "Harbour Cityzen" app via:

App Store: https://apps.apple.com/hk/app/harbour-cityzen/id1568652097

Google Play:

https://play.google.com/store/apps/details?id=hk.com.harbourcity.mainapp.

Online and Offline Interactive Activities

Within the campaign period, customers can create their little "Soul" and share

it on social media platforms. Their "Soul" will appear on the big screen

on-site along with others as well. (Game Site: http://event.harbourcity.com.hk)

What's more, Harbour City creates two kids' activities inspired by the movie

scenes from Inside Out and Cars 3. Kids can share how they feel at the

checkpoint of Inside Out by picking the respective character's sticker and

putting it on the wall. They can also join the Remote Control "Cars" Lightning

McQueen Turbo Racer test drive, where they can get on the McQueen toy cars for

photos and be the new legendary racer on track.

Stamp Station Hotspots x Event Exclusive Premiums

Customers can get a Pixar Fest Postcards Set, travel around the mall to 12

Embossing Stamp Station Hotspots to emboss, and collect corresponding

commemorative stamps on different postcards for memories. Upon completion of

the route, they can redeem a Pixar Fest Poster. All net proceeds from the sale

of Pixar Fest premiums will be donated to the charitable organization

"Make-A-Wish Hong Kong".

Customer Enquiry: (852) 2118 8666 | Website: www.harbourcity.com.hk

SOURCE  Harbour City Hong Kong

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=395611

   Caption: The iconic Pixar Ball and Lamp installation marks its first appearance in Hong

Kong at Ocean Terminal Deck of Harbour City.

   Link: http://asianetnews.net/view-attachment?attach-id=395613

   Caption: Harbour City adopts a new format to organize a large-scale event with

installaions and check-in points throughout the mall.

   Link: http://asianetnews.net/view-attachment?attach-id=395614

   Caption: Customers can capture the hidden characters through augmented reality (AR) at 5

checkpoints in Harbour City, Hong Kong.