PR90491

NEW DELHI, July 7, 2021 /PRNewswire=KYODO JBN/ --

-- Comscore introduces its advanced audience planning tool in India, going

beyond demographics, while leveraging Kantar data

Comscore, a trusted partner for planning, transacting, and evaluating media

across platforms, today announced the introduction of its Plan Metrix

Multi-Platform product to the Indian market. This solution combines consumer's

desktop and mobile behaviour with detailed information about their lifestyles,

interests, attitudes and demographics for a unified digital view.

Leveraging this comprehensive view of consumer behaviour, marketers can

generate stronger multi-platform media plans, identify advanced audience

segments, and reach consumers across different platforms to achieve better ROI.

In parallel, publishers can better demonstrate the value of their

multi-platform audiences and can generate competitive comparisons.

Plan Metrix taps into Comscore's strategic partnership with Kantar that allows

both companies to provide an enhanced digital media planning service to their

clients. The product combines best-in-class New Indian Consumer survey (NICS)

data from Kantar with MMX(R) Multi-Platform digital measurement from Comscore.

"As audiences increasingly gravitate towards the digital medium, it has become

imperative for brands to sharpen their online targeting, to reach the right

audiences. Kantar's New Indian Consumer Survey (NICS) offers an unmatched

profiling of audience segments on demographic, lifestyle and product usage

characteristics. Kantar and Comscore have come together to create a data

fusion-based product which combines Kantar's NICS and Comscore's MMX

Multi-Platform to provide a holistic and comprehensive view of digital

audiences for sharper profiling and targeting" said Puneet Avasthi, Director,

Specialist Business, Insights Division at Kantar.

Plan Metrix reports more than 300 different attributes in India across a range

of lifestyles, interests, and activities, including automotive, beauty,

electronics/computers, financial, food & beverage, health, home & living,

retail & apparel, sports & leisure, travel and more.

"We are delighted to introduce Comscore Plan Metrix Multi-Platform in India,

giving our clients more advanced audience segments that are better aligned with

how digital media is analysed and planned today." said Joris Goossens, EVP APAC

and EMEA, at Comscore. "Our global partnership with Kantar has already had a

massive impact and now as we move forward in this key market, we are confident

we will be able to enhance our client's consumer targeting and digital media

planning capabilities."

Get started using Plan Metrix:

To learn more about Plan Metrix and how planning based on Advanced Audiences

can enrich your media plan, please contact us today.

About Comscore:

Comscore is a trusted partner for planning, transacting and evaluating media

across platforms. With a data footprint that combines digital, linear TV,

over-the-top and theatrical viewership intelligence with advanced audience

insights, Comscore allows media buyers and sellers to quantify their

multiscreen behaviour and make business decisions with confidence. A proven

leader in measuring digital and TV audiences and advertising at scale, Comscore

is the industry's emerging, third-party source for reliable and comprehensive

cross-platform measurement.

About Kantar:

Kantar is the world's leading evidence-based insights and consulting company.

We have a complete, unique and rounded understanding of how people think, feel

and act; globally and locally in over 90 markets. By combining the deep

expertise of our people, our data resources and benchmarks, our innovative

analytics and technology, we help our clients understand people and inspire

growth.

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SOURCE Comscore

CONTACT: Neil Ripley, Comscore, Inc., (646) 746-0579, press@comscore.com; or

Amanjit Singh, Senior Director- Marketing, South Asia, Kantar,

amanjit.singh@kantar.com