Bora Group announce the rebranding of Yuta Health to Bora Health

Bora corp

PR90480

 

TAIPEI, July 6, 2021 /PRNewswire=KYODO JBN/ --

 

Leading Taiwan-based contract development and manufacturing organization (CDMO)

Bora Group today announced a name change for its subsidiary, currently Yuta

Health, to Bora Health Inc. as part of an overall plan to integrate its

distribution operations and brands. With the name change, Bora plans to

complete the merging of the operations of Bora Health and Union Chemical &

Pharmaceutical by the end of 2021. In the future, Bora's two main businesses,

CDMO and distribution services, will integrate brand resources and focus on the

global development of their respective manufacturing and sales businesses in

order to create greater value and benefits.

 

Bora's executives have reiterated that the group remains committed to driving

the success of its pharmaceutical customers in the global market. This will be

achieved by strengthening the group's capabilities in drug development and

manufacturing services in tandem with expanding its presence across the global

pharmaceutical supply chain ecosystem, while leveraging its high-quality drug

distribution services to seek new opportunities in the domestic drug and

healthcare product markets. Specifically, Bora Health will continue to focus on

the consumer healthcare market while Union Chemical & Pharmaceutical will

specialize in prescription drugs. Bora's continued accelerated growth has made

brand reorganization an essential part of its long-term development strategy.

With the organizational restructuring, Bora aims to integrate and expand its

distribution and marketing services with a focus on prescription and OTC drugs

and consumer healthcare products in a move to further its growth while creating

more social and economic benefits through its brands.

 

Bora also disclosed that group chairman Bobby Sheng will lead Bora Health as

chairman. The move to have the CDMO and distribution businesses each operate

independently will further boost their growth in the markets they are engaged

in. Additionally, by leveraging Bora's strong brand awareness and competitive

CDMO services, Bora Health expects to enhance its distribution capabilities in

world markets and deliver added value backed by brand consistency.

 

SOURCE Bora corp

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