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SANYA, China, July 12, 2021 /PRNewswire=KYODO JBN/ --

Tripadvisor, the world's leading travel platform, recently released the 2021

Travelers' Choice awards. Sanya won the Travelers' Choice Best of the Best

Trending Destinations -- World for the first time, ranking fourth among all

destinations on the list.

As an authoritative award in the tourism industry, the Travelers' Choice list

embodies the wisdom and experience of global travelers, reflecting the quality,

service level and value proposition of the winners. Among them, the Travelers'

Choice Best of the Best awards are the highest honor Tripadvisor bestows. The

winners are calculated based on hundreds of millions of reviews and opinions

collected over the past year from travelers and diners around the world on

Tripadvisor, representing the top 1% of all entrants in a specific award

category.

In recent years, as one of the most popular domestic travel destinations for

Chinese vacationers, Sanya becomes worthy of the "trending destination"

distinction with the addition of the free trade port, the favorable tax-free

policy, as well as a series of themed activities launched by the Sanya Tourism

Promotion Board, setting a benchmark for travel destinations across the country

and even worldwide in line with the post-pandemic recovery of the tourism

sector and the economy in general.

As for the tourism promotion work that led to the winning of the honor, the

Sanya Tourism Promotion Board has taken an innovative approach to explore how

culture and tourism can be integrated in an appealing manner, proactively

inviting facilities developers known for their excellence in various fields to

collaborate with Sanya, and expanding the brand that is Sanya to be much more

inclusive and multi-dimensional in terms of value proposition, lifestyle and

travel. The efforts have created a new benchmark for what it means to be the

place that vacationers would like to flock to, all while enhancing the stature

of Sanya as a tourism destination to be taken seriously not only domestically

but globally as well.

After an in-depth analysis of the Sanya tourism market, and comparing it

against the most up-to-date expectations and preferences of today's travelers,

the Sanya Tourism Promotion Board rolled out the Youth Wonderland Sanya

campaign, directed towards Millennials and members of Generation Z (ages

18-35), replete with theme elements more in line with the targeted demographic.

The campaign proved quite successful in attracting members of the targeted

audiences and, recently, took home the silver award in the Cultural Tourism IP

category at the IAI Festival and Travel Awards.

The garnering of the Travelers' Choice Best of the Best Trending Destinations —

World this time not only reflects the growing affection that global travelers

have for Sanya, now clearly worthy of the "international tropical coastal

tourist destination" appellation, but also fully demonstrates the positive

contribution that the Sanya Tourism Promotion Board has made in the creation

and promotion of city's trending destination image.

Sanya is actively working on upgrading regional tourism support facilities, in

expectation of and in order to welcome the next wave of travelers from near and

afar, all of whom have chosen the destination for its comfortable environment,

outstanding support facilities and excellent tourism services. The Sanya

Tourism Promotion Board plans to continue leveraging everything that the

internet, the traffic generated via the internet and big data have to offer

with the aim of driving Sanya's young, international and fashionable

development, further enhancing Sanya's international competitiveness from all

aspects and continuing to welcome visitors from the four corners of the globe.

Source: Sanya Tourism Promotion Board

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