PR90583

PARIS, July 13, 2021, /PRNewswire=KYODO JBN/--

Moet Hennessy and Campari Group are pleased to announce the formation of a

50/50 joint venture (JV) with the purpose of investing in Wines & Spirits

e-commerce companies and build a European e-commerce pure player in this

growing category.

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8924651-moet-hennessy-and-campari-group-to-partner-in-a-joint-venture/

As part of this partnership, Campari will be contributing its stake in Tannico

to the JV. Tannico focuses on online sales of wines and premium spirits under

the Tannico brand with a share of around 30% of this segment. Tannico also owns

a majority stake in Ventealapropriete.com, a major e-commerce platform for the

sale of premium wines and spirits in France. Tannico and Ventealapropriete.com

have complementary business models, territories and capabilities in terms of

technology, marketing and logistics and generated pro-forma aggregated sales of

over Euros 70 million in 2020.

The joint venture between Campari and Moët Hennessy aims at building a premium

pan-European e-commerce player for the benefit of all wine and spirits brands

and their European consumers. The combined business will be led by a seasoned

management team led by Marco Magnocavallo, current CEO of Tannico, who remains

a key minority shareholder in the business.

"This partnership represents a significant step forward in our global

e-commerce development strategy. While e-commerce was already a growing channel

for wines and spirits, the global pandemic has triggered a significant

acceleration. We are delighted to be partnering with Campari Group and Tannico

to create a premium pan-European Wines & Spirits e-commerce player." – Philippe

Schaus, President & CEO, Moet Hennessy

"We are very pleased to partner with Moët Hennessy to become a premium

pan-European Wines & Spirits e-commerce player through Tannico. After the

completion of Tannico's first transformational step with the acquisition of

Ventealapropriete.com, thanks to this agreement, the new partnership aims to

continue to grow, further strengthening its footprint and expertise in the

online retailing of spirits & wines." – Bob Kunze-Concewitz, CEO Campari Group

"With the joint backing of Moet Hennessy and Campari, Tannico will have the

firepower to consolidate the fragmented European e-commerce sector and offer a

qualitative, sizeable and integrated route to market option catering to the

needs of all its wines and spirits suppliers" – Marco Magnocavallo, CEO Tannico

The creation of the JV, which foresees the sale of 50% of the JV's equity

capital by Campari to Moët Hennessy for a cash consideration of Euros 25.6

million, is expected to be finalized after the completion of all customary

regulatory requirements.

About Moet Hennessy

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five

Maisons, many of which have been around for centuries, while others are just

starting their journey. Its vision is to lead the future of luxury Wines and

Spirits from nature to communities.

Located in the most prestigious terroirs around the world, Moet Hennessy has

unique savoir-faire from winemaking to art de vivre, hospitality, and

brick-and-clicks retail management to craft exceptional experiences for

consumers.

For many years, with the ambition to pass on a better world to future

generations, Moet Hennessy has been committed to the Living Soils Living

Together program structured around four key commitments: Regenerating our

Soils, Mitigating our Climate Impact, Engaging society, and Empowering our

People. Moet Hennessy is proud to promote a diverse, equitable and inclusive

working environment for all.

Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Cape Mentelle, Chandon, Chateau

d'Esclans, Chateau Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Dom

Perignon, Eminente, Glenmorangie, Hennessy, Krug, Mercier, Moet & Chandon,

Newton, Numanthia, Ruinart, Terrazas de los Andes, Veuve Clicquot, Volcan de mi

Tierra, Woodinville.

About Campari Group

Campari Group is a major player in the global spirits industry, with a

portfolio of over 50 premium and super premium brands, spreading across Global,

Regional and Local priorities. Global Priorities, the Group's key focus,

include Aperol, Campari, SKYY, Grand Marnier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide

in the premium spirits industry. It has a global distribution reach, trading in

over 190 nations around the world with leading positions in Europe and the

Americas. Campari Group's growth strategy aims to combine organic growth

through strong brand building and external growth via selective acquisitions of

brands and businesses.

Headquartered in Milan, Italy, Campari Group operates 22 plants worldwide and

has its own distribution network in 22 countries. Campari Group employs

approximately 4,000 people. The shares of the parent company Davide

Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on

the Italian Stock Exchange since 2001.

For more information: http://www.camparigroup.com/en. Please enjoy our brands

responsibly.

About Tannico

Founded in 2012 by entrepreneur and digital native, Marco Magnocavallo, and his

partners, today Tannico offers a catalogue of over 15,000 labels from 2,500

wineries, and the world's largest selection of Italian wines. Tannico leverages

five pillars: technology, innovation, passion, vision and courage. The company

has revolutionized the distribution network, removing the middlemen to

accelerate the delivery process and ensure an optimal consumer experience.

With 90% of its business B2C, Tannico's e-commerce platform is intuitive and

straightforward, offering a variety of services ranging from the assistance of

a Personal Sommelier to dedicated content for connoisseurs and enthusiasts,

such as a rare wines and collectables section. The platform additionally

provides wine courses, video tutorials and a mobile app. In the B2B arena,

Tannico offers services to wineries professionals in the hospitality industry.

About ventealapropriete.com

Ventealapropriete.com a leading French online wines and spirits retailer

offering high-quality products at competitive prices. All the wines sold on

Ventealapropriete.com are tasted and selected by a committee composed of

Olivier Poussier, the World's Best Sommelier (2000), Christian Martray, Head

sommelier of Albert 1er in Chamonix, and Alaric de Portal, a true afficionado.

The site offers a vast selection consisting of both established brands and

rising newcomers. After being voted "Best Customer Service" for two consecutive

years by Capital Magazine, Ventealapropriete.com was ranked the 5th Best

E-commerce Site among peers across industries.

Press Contacts :  

Moet Hennessy

Jean-Christophe Laizeau  

Email jc.laizeau@moethennessy.com  

Tel. +33 6 24 86 25 40

Campari Group

Enrico Bocedi

Corporate Communications Director

Email. enrico.bocedi@campari.com  

Tel. +39 02 6225680

Drink responsibly.

Logo: https://mma.prnewswire.com/media/1388256/Moet_Hennessy_Logo.jpg

SOURCE: Moet Hennessy