PR90593

BEIJING, July 13, 2021 /PRNewswire=KYODO JBN/ --

Liuyang fireworks, a geographical indication product in China and a featured

product in Liuyang, a county-level city in central China's Hunan Province, is

helping Hunan to build a unique cultural brand by pursuing high-quality

development.

As a global fireworks production and trade base, Liuyang boasts an output of

fireworks that accounts for more than 85 percent of the national total, with a

sales volume taking up 60% of the world.

Over the years, Liuyang fireworks has undertaken the fireworks displays of

major events at home and abroad, promoting the export of traditional Chinese

culture, contributing to the Belt and Road construction, and fostering the

opening-up of Hunan.

Liuyang fireworks boasts the whole-industry-chain advantage, and can realize

customized production of high-end and major fireworks displays by controlling

raw materials, production process improvement, research and development of

fireworks display equipment, layout and design, and other related links in an

all-round way, said Zhong Ziqi, a national intangible cultural heritage

inheritor and chairman of Dancing Fireworks, a fireworks company in Liuyang.

Liuyang fireworks focuses on creativity, scene experience expansion, and the

combination of science and technology with the city, so as to promote the

mutual prosperity of fireworks culture and the city.

Liuyang has strongly supported and recommended 12 creative design base

enterprises to develop the domestic cultural tourism fireworks market by

introducing cross-industry talents to create immersive light and shadow

carnivals with fireworks as the main character, and encouraging manufacturers

to keep innovating and producing products that meet the needs of consumers.

From January to June, fireworks enterprises in Liuyang performed 900+ cultural

tourism fireworks displays in many provinces, municipalities and autonomous

regions, with a total amount of 120 million yuan, accounting for about 85% of

the domestic market share.

As a global research center for fireworks and the hometown of fireworks in

China, Liuyang has been actively improving the quality of the fireworks, and

made 300 cutting-edge innovations in the field of safety and environmental

protection, including new environment-friendly firecrackers, regenerated plant

fiber firework outer tubes, etc.

The city is also home to multiple national organizations and industry

institutions for fireworks, and is the largest talent and technology gathering

place in the global fireworks industry.

Liuyang is making efforts to shift its fireworks culture from a Chinese culture

to a world culture.

https://en.imsilkroad.com/p/322549.html

Source: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=395995

   Caption: Photo shows fireworks explode over the National Stadium. (Photo by Xinhua News

Agency)

   Link: http://asianetnews.net/view-attachment?attach-id=396000

   Caption: Photo shows the fireworks display team is debugging for the fireworks display.

(Photo by Dancing Fireworks)

   Link: http://asianetnews.net/view-attachment?attach-id=396001

   Caption: Photo shows Liuyang creative fireworks debut at the ISY Music Festival held in

Sanya of south China's Hainan Province. (Photo by the Publicity Department of

Liuyang Municipal Committee of the Communist Party of China)