PR90575

LONDON, July 13, 2021, /PRNewswire=KYODO JBN/--

Funds raised via the online auction of Sunrise Red[TM] NFT Collection will be

used by ASICS to support emerging digital artist talent

Today ASICS is announcing the ASICS SUNRISE RED[TM] NFT COLLECTION – a

first-of-its-kind footwear release that will be available via digital auction

starting on July 15th 2021.

The 189-piece ASICS SUNRISE RED[TM] NFT COLLECTION consists of nine different

ASICS digital footwear products – including the GEL-LYTE[TM] III, GEL-QUANTUM

360[TM], METARACER[TM] models and even a pair of ASICS flip-flops and sandals.

The nine shoes will be featured in a Limited Edition release made up of 20 NFTs

per shoe, and a Gold Edition release featuring each shoe in a metallic gold

colorway with just one NFT per shoe.

The launch of the ASICS SUNRISE RED[TM] NFT COLLECTION signals the start of a

landmark new venture for ASICS as it moves into the world of NFTs. Auction

proceeds will be reinvested back into the digital arts community through ASICS'

new Digital Goods Artist-In-Residence Program, which will see the brand

collaborate with both established and emerging digital artists to design the

next wave of NFTs.

In providing these artists with a platform to showcase their talent on a global

stage, ASICS will invite them to draw on their own sense of creativity and

artistry to create digital products that bring to life ASICS' 'Sound Mind,

Sound Body' philosophy in the digital space.

Joe Pace, Head of Business Development, ASICS Running Apps, commented: "At

ASICS we strive to be at the forefront of innovation in the sporting goods

sector. So, while we are excited to drop the world's first digital shoe release

from a major sporting goods company, this is only the beginning. In coming

together with some of the most creative and forward-thinking digital artists in

the world through our new Artist-in-Residence program, our long-term vision is

to push the boundaries of digital goods to inspire physical activity."

All ASICS SUNRISE RED[TM] NFT COLLECTION owners will receive digital 3D models

and textures of their NFT shoes to use in animation projects and other

applications, including the Metaverse. All owners of the Gold Edition shoes and

the #1 of 20 from the Limited Edition release will also be gifted a future NFT

from designers selected for the Artist-in-Residence program.

The auction will be held on OpenSea.io, starting at 12pm ET on Thursday July

15th and ending at 12pm ET on July 19th 2021. For more information, visit

nft.asics.com.

NOTES TO EDITORS

The full list of products in the Sunrise Red™ NFT Collection is:

Limited Edition release, featuring twenty (20) NFTs for each of the following

products:

- GEL-QUANTUM 360[TM]

- GEL-LYTE[TM] III

- GEL-RESOLUTION[TM] 8

- METARACER[TM]

- METARISE[TM]

- METASPEED[TM] Sky

- METASPRINT[TM]

- FLIP FLOPS

- SANDALS

Gold Edition release, featuring one (1) NFT for each of the following products:

- GEL-QUANTUM 360[TM]

- GEL-LYTE[TM] III

- GEL-RESOLUTION[TM] 8

- METARACER[TM]

- METARISE[TM]

- METASPEED[TM] Sky

- METASPRINT[TM]

- FLIP FLOPS

- SANDALS

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SOURCE: ASICS