Hisense Stuns in EURO 2020, Laser TV Shipments Grow Over 10 Times in First Half of 2021
PR90620
QINGDAO, China, July 14, 2021 /PRNewswire=KYODO JBN/ --
After many intensive matches, the most-anticipated EURO 2020 final ended with
Italy lifting the trophy and became the champion. As the global sponsor of EURO
2020, through many years of experience in sports marketing and technological
innovations, Hisense also achieved a champion position in brand reputation and
product sales. Furthermore, from January to June 2021, Hisense Laser TV
shipments worldwide (excluding the Chinese market) have increased by more than
ten times compared to the same period last year.
Leveraging sports marketing to drive high-end Laser TV sales
With the consolidation of brand strength and global market expansion, sports
marketing is an indispensable choice of Hisense's globalization strategy.
Benefiting from the worldwide popularity and influence of EURO 2020, the
tagline of "Hisense 100' Laser TV" has attracted remarkable public attentions,
enhanced the premium products' market recognition, showcased Hisense's
technology and strength to global consumers, and established in-depth
partnerships with many global business partners.
Through years of global reputation accumulation and benefits from sports
marketing, Hisense Laser TV has achieved great success in the United States,
Australia, South Africa, Dubai, France and other key markets, especially in the
European market. For example, during EURO 2020, the Spain National Football
Team has purchased 8 sets of 100-inch Hisense Laser TVs and gifted 6 of them to
the players; Boulanger, a leading French home appliance retailer, became
Hisense major business partner, took initiatives to allocate many store
facilities to Hisense Laser TVs in 13 stores in France, maximized the
recognition of Hisense's high-end products in Europe.
To satisfy Dubai's high-end market demands, Hisense combined Laser TV screen
and golden frame to create an artistic hi-tech TV and praised by many Dubai
consumers. Thus, many of Dubai's royals, famous singers and enterprises are the
loyal consumers of Hisense. From the golf club in Arabian Ranches to the Sheikh
Zayed Road, Hisense Laser TVs can be found in prominent places and are becoming
the trendiest popular product in Dubai.
By the end of 2020, Laser TV's overseas cumulative sales revenue grew 120%
year-on-year. Hisense maintained continuous growth and kept expanding the
market even when the pandemic hampered the industry in 2020.
Emerging as a global leader in Laser TV industry through technological
innovations
Hisense Laser TV's success is also inextricably linked to its continuous
technological breakthroughs. Since 2007, Hisense has begun to layout of
developing Laser TVs. After 7 years of endeavour, Hisense made technical
breakthrough from 0 to 1 and launched its first Laser TV in 2014. In 2021,
Hisense is bringing Laser TV into a new era, by launching the world's first
full-colour 100-inch TriChroma Laser TV.
Hisense has applied for 1,366 global patents in the Laser TV sector and aims to
propel the evolution of Laser TV industry by sharing patents, technologies and
intellectual property rights with the industry within five years. President of
Hisense Group, Jia Shaoqian said, "Currently Laser TV has achieved modest
success. Hisense aims to form a technological ecology in the future, letting
more enterprise into this industry."
Hisense Laser TV's worldwide success isn't a coincidence but a manifestation of
Hisense's technology strength, brand capability and innovation. With the
remarkable Laser TV appearance in EURO 2020, it accelerated Hisense
globalization process. Under Hisense's initiative, Laser TV and the industry
are witnessing a tremendous expansion worldwide.
Source: Hisense
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Caption: EURO 2020 Final, ITA vs ENG Highlights
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