PR90646

TOKYO, July 15, 2021 /PRNewswire=KYODO JBN/ --

The next generation heated tobacco device hits stores across Japan on August

17th

Japan Tobacco Inc. (JT) (TSE: 2914) announces the official launch of Ploom X,

its next generation heated tobacco device, on August 17, 2021.  Ploom X will

gradually be made available across Japan, including convenience stores and

select tobacco retail stores.  Ploom X will also be available for pre-launch

sale at the CLUB JT online shop from July 26, 2021.

Ploom X is the JT Group's next generation device for heated tobacco sticks, the

company's priority category, where it is now focusing its resources.  The

device, which will be launched across key markets after Japan, was jointly

developed by JT in Japan and JTI, the Group's international subsidiary,

headquartered in Switzerland.

"Ploom X is the first global device developed by JT and JTI, bringing together

all our global resources to offer the best user experience of our time. We are

delighted to be able to offer this new innovative product to adult consumers in

Japan, the world's leading heated tobacco market and where product standards

and quality are of the highest importance.

"Listening to consumers globally, we have created a proposition that is aligned

with today's lifestyles and choices.  This includes a more authentic tobacco

taste, new connectivity possibilities and several options to personalize the

device to everyday needs.  Ploom X will make the user experience more

pleasurable and unique than ever before.  With Ploom X, we are continuing to

build on our growing presence in the fast-moving heated tobacco sticks category

and respond to the increasingly demanding needs of adult consumers around the

world."  

Daniel TORRAS, Senior Vice President, Reduced-Risk Products

The cutting-edge device, adopts the aesthetic and innovative "Nastro" design

with a more intuitive user experience, with no buttons on its surface.  In

addition to the ability to precisely control heating temperature, Ploom X is

equipped with a new heating technology, HEATFLOW(R), which focuses on air flow,

significantly improving user experience.  

Ploom X is also equipped with Bluetooth(R) functionalities that connect with

users' smartphone, enables consumers to see the battery status, lock the device

and much more.

Along with the device, improved heated tobacco sticks are being rolled out.  

These benefit from carefully blended tobacco leaves picked by experts for their

suitability to the HEATFLOW(R) technology.  The regular tobacco stick flavor is

carefully blended with lamina, the most aromatic part of the tobacco leaf.  

There is a range of 12 different heated tobacco sticks so, more than ever

before, consumers can enjoy a delicate yet rich tobacco taste according to

their preferences.

Note: HEATFLOW(R) is a registered trademark of JT. Other product and service

names mentioned in the text are the registered trademarks or trademarks of

their respective companies.  

Product Features

Nastro design enables intuitive user experience

- "Nastro" means "ribbon" in Italian.  Ploom X is designed without any buttons

on the surface of the device and features a high-quality aluminum body without

any joints, making it seamless like a ribbon.

- It is designed to be both aesthetically pleasing as well as durable, with LED

and vibration indicators that allow customers to intuitively check the

readiness of the device.

HEATFLOW(R), a new heating technology, improves flavor

- In addition to precise heating temperature control, the new HEATFLOW(R)

technology focuses on improved air flow and better experience.

- The heated tobacco sticks are designed to complement the HEATFLOW(R)

technology.  By combining this technology with expert blending techniques,

consumers can enjoy the high-quality aroma of the tobacco as well as the rich

aftertaste.

A wide variety of front panels to match consumer's personal taste

- The front panel is available in a variety of seven colors, allowing consumers

to freely customize the design to match their personal taste.

- The front panel is magnetically attached to the device and can be detached

and swapped easily.

Note: The starter kit includes the front panel in the same color as the device

itself. The other front panels are sold separately for 980 Yen each (tax

included).

Bluetooth(R) functionalities realize a new style

- The Bluetooth(R) functionalities allow consumers to confirm the detailed

battery status on their smartphone, in addition to the LED indicators on the

device; unlock the device when it is connected to the smartphone; and track

their device's last known location, allowing them to search the device when

lost.

Note: Bluetooth(R) functionalities can be used by installing a compatible

browser and registering the device on the Ploom X CLUB website.  For details,

please visit the Ploom X CLUB (https://ploom-x-club.clubjt.jp/) website.

(Website available in Japanese only.)

Product information

Ploom X Starter Kit

Heating type                          High-temperature heating

Kit includes                          Device, cleaning stick and Type-C USB cable

Color                                  Slate Grey and Silver

Number of tobacco sticks          20 sticks (when charged for about 110 minutes)

Waiting time until optimal heat          About 25 seconds

Duration of use per tobacco stick About 5 minutes

Note:

- The AC adapter is not included in the starter kit. The AC adapter will be

sold separately.

- The charge time and number of sticks per charge may vary depending on the

battery life and temperature of the surrounding environment.

Tobacco Sticks for Ploom X

The JT Group's expert blenders have improved the blend of tobacco leaves in the

heated tobacco sticks to suit the HEATFLOW(R) technology. The regular tobacco

stick flavor is carefully blended with lamina, the most aromatic part of the

tobacco leaf.

With a range of 12 products, more than ever before, consumers can enjoy the

delicate and rich taste of tobacco according to their preference.

Japan Tobacco Inc. is a leading international tobacco company with operations

in more than 130 countries. With approximately 58,000 employees, it

manufactures and sells some of the world's best-known brands including Winston,

Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk

Products (RRP) and currently markets its heated tobacco products under its

Ploom brand and various e-cigarette products under its Logic brand. The Group

is also present in the pharmaceutical and processed food businesses. For more

information, visit https://www.jt.com/.

Contacts:

        Dinesh Babu Thotakura, General Manager

        Media and Investor Relations Division

        Japan Tobacco Inc.

        Tokyo: +81-3-6636-2914

        E-mail: jt.media.relations@jt.com

Photo -

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Logo - https://mma.prnewswire.com/media/1574133/Japan_Tobacco_Logo.jpg

Source: Japan Tobacco Inc.