PR90701

BUCHAREST, Romania, July 16, 2021, /PRNewswire=KYODO JBN/--

Superbet, a pan European betting and gaming business, today has agreed to

acquire Belgium's Napoleon Sports & Casino, subject to closing.

The acquisition will see the purchase of 100% shares of Napoleon Sports &

Casino to augment Superbet Group's recent growth and global ambitions. The

acquisition offers a compelling strategic and financial rationale for Superbet

as the company expands across Europe and beyond.

Belgium's iGaming industry represents a mature, fully regulated market with

consistent growth, particularly in the online environment. The deal enables

Superbet to diversify its CEE focus and accelerate online business development.

Napoleon has a strong brand presence in Belgium that ranks among the country's

top three most-recognised. Its digital and omni-channel approach reflects the

core DNA of Superbet's mission and adds momentum to the long-term business

objectives.

Superbet Group CEO Johnny Hartnett said: "Napoleon's core market and brand

positioning in Belgium represents the ideal acquisition opportunity to deliver

on our global expansion plan. It also delivers on our growth strategy of

bringing in additional revenues from regulated markets with a strong online

profile. Additionally, we're looking forward to welcoming a hugely experienced

and talented team to the Superbet family, who we believe are exceptionally well

placed to deliver on market share gains in Belgium and beyond."

Napoleon Sports & Casino CEO Tim de Borle said: "We are very excited to be

joining Superbet Group on a mission to offer the best sports and gaming

entertainment to millions of users. The fact that Superbet and Napoleon are

both data-driven and entrepreneurial companies focused on delivering innovative

on- and offline entertainment for our players, makes me confident that this a

perfect match. At Napoleon, we look forward to embarking on this next chapter

of thrilling projects and international experience. Finally, I'd like to

express our gratitude to Waterland for their support in the past 6 years."

Napoleon Sports & Casino has been owned in the past 6 years by Waterland

Private Equity Investments, a pan-European investment fund.

Regarding the transaction, Cedric Van Cauwenberghe Waterland's Managing Partner

said:

"The fruitful collaboration with the Napoleon team has allowed Napoleon to

expand its position online, unlocking a growth trajectory that resulted in

market leadership in Belgium today. The sector of online sports entertainment

is evolving at a very rapid pace, and we see a lot of new opportunities emerge,

both in terms of product development as well as data, tech, and multi-channel

systems. As part of the like-minded Superbet Group, Napoleon Sports & Casino is

now ideally placed to keep growing. I am convinced that Napoleon will continue

to thrive within the Superbet group, and that the partnership with Superbet

will result in a wealth of opportunities for both organizations."

Napoleon Sports & Casino is not Superbet's first acquisition. In 2020, Superbet

acquired a 60% stake in online casino operator Lucky7 to expand its reach in

the online gaming segment. The recent acquisitions come as evidence of

Superbet's ambition to become a leading global operator, a vision which

attracted a €175 mln minority investment from Blackstone Group in 2019.

Superbet was advised by Oakvale Capital, PJT Partners, Latham & Watkins, PwC,

CMS and Herzog Fox & Neeman during the transaction, while the sellers were

supported by Houlihan Lokey, EY, PwC, and Allen&Overy.

SOURCE: Superbet