PR90762

TURIN, Italy, July 21, 2021 /PRNewswire=KYODO JBN/ --

- Automobili Pininfarina reveals every Battista hyper GT will be unique and

individually tailored through its specially developed bespoke personalisation

programme

- First bespoke commission is inspired by New York City and features

industry-first exposed signature carbon bodywork as part of its red, white and

blue theme

- Clients will be invited to the refurbished Cambiano facility to create their

perfect vehicle in a new purpose-built Atelier space alongside the Battista

production line, opening later this year

- Bespoke enhancements range from unique exterior paint colours and

combinations to interior finishes and engravings, allowing clients to tailor

every element of the luxurious Battista

- Pioneering programme gives clients direct access to Battista designers,

ensuring no two models will be the same, enhancing its status as a collector's

item – like Pininfarina models of the past

Every Battista will be a truly unique interpretation of the luxurious hyper GT

thanks to Automobili Pininfarina's all-encompassing bespoke personalisation

programme – and the design of the first vehicle to emerge from the service has

been revealed.

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Automobili Pininfarina has an unrivalled legacy of creating exclusive vehicles

and its bespoke programme will ensure every example is one-of-a-kind, with each

client's personality woven into the very fabric of the car. The first bespoke

commission is inspired by New York City and features a sophisticated red, white

and blue colour theme, led by Exposed Signature Carbon body work with

world-first Iconica Blu thread, delivering a dramatic visual from every angle.

All Battista clients are invited on a journey with the design team to create

their perfect pure-electric hyper GT, as part of an in-depth collaborative

process. A new Atelier space at the Cambiano production facility will provide

the perfect environment to inspire the creative process when it opens later

this year, housing an extensive range of colour and material samples close to

the assembly area, where Automobili Pininfarina's skilled technicians will turn

clients' dreams into reality.

Sara Campagnolo, Head of Colour and Materials Design of Automobili Pininfarina,

said: "The Pininfarina name has a storied heritage of individual cars, and the

Battista continues this legacy as every vehicle will be truly bespoke by

design. Our clients have the unique opportunity to join the Automobili

Pininfarina family, immersing themselves in the design process with our

talented craftspeople to ensure their vehicle authentically reflects their

personality and tastes, created with a truly personal touch. Clients have the

opportunity to drive forward the development of sustainable luxury, whilst

creating a unique collector's piece."

Every element of the vehicle receives bespoke treatment, with clients offered a

360-degree consulting service resulting in a truly unique creation. Automobili

Pininfarina's bespoke programme makes exquisite detailing a reality, with the

New York-inspired commission debuting Exposed Signature Carbon with Iconica Blu

thread -- the first application of its kind in the automotive industry.

The commission also includes Performance Stripes and Pinstripe finished in

distinctive Bianco Sestriere metallic -- meticulously applied by hand due to

the complex shapes of the body panels -- with a red Exterior Jewellery Pack

elegantly completing the exterior design with a Furiosa Carbon Accent Pack

finished in Black Exposed Signature Carbon. Mixing advanced composite materials

with traditional coachbuilding techniques, the hand-painted finish for this

one-off model will take hundreds of hours of expert attention.

For the first bespoke commission, the Impulso wheels are finished in Dark Matt

Grey with brushed aluminium centre-lock ring anodized in black, matching the

black Goccia roof, rear diffuser, rear wing and brushed aluminium headlight

engraving.

The luxurious interior provides further scope for personalisation, with

everything from the choice of leather and Alcantara to the contrast stitching,

Interior Jewellery Pack and fine aluminium interior detailing. A total of 128

million combinations provides opportunities for clients to reflect their

individual tastes, with all clients benefitting from Automobili Pininfarina's

commitment to sustainable luxury. This is evident in the methods used to craft

the exquisite materials, such as leather interior elements tanned with olive

leaves, a process that reduces the need for harmful chemicals in the creation

of every Battista.

The first bespoke commission features Pilota seats finished in black leather

upholstery with Iconica Blu Alcantara with navy colour inserts elegantly

showcasing the Battista's interior design and luxurious materials. The exterior

theme is carried through to the interior with Iconica Blu stitching with unique

red and white cross stitch, red headrest logo and unique white seatbelts, with

Iconica Blu thread on the back of the carbon seats. Brushed aluminium detailing

is finished in red, subtly referencing the red Exterior Jewellery Pack, with

darker details provided by the Interior Jewellery Pack finished in brushed

aluminium anodized in black.

In addition to the selection of 56 exterior paint finishes, Battista owners

also have the opportunity to choose exposed carbon fibre bodywork, bespoke

paint finishes for the 'Goccia' roof, exterior jewellery in the form of

anodised finishes or bespoke paint, or a contrasting front end in the clients'

choice of colour.

The Carbon Accent Pack and Furiosa Carbon Accent Pack are available with a

selection of bespoke paint colours or exposed carbon fibre finishes,

complemented by the precise Furiosa pinstripe around the extremities of the

bodywork. In addition, the mirror caps, rear wing, brake calipers, alloy wheels

-- both Prezioso and Impulso designs -- and centre-lock rings can all be fully

customised.

Even the engravings on the Battista chassis plate, located between the seats,

can be personalised, along with a custom passenger-side door plate engraving.

The uniqueness and exclusivity offered by the bespoke programme will enhance

Battista's investment status, adding to Pininfarina's rich history in crafting

motoring masterpieces. The Cambiano production headquarters will house a new

Atelier where clients will be invited to immerse themselves in the creation of

their one-of-a-kind vehicle with the car's designers. The new suite will be

located alongside the production line, where skilled technicians will assemble

the Battista -- under the same roof as the historic and priceless Pininfarina

models spanning 91 years of production.

With a carefully curated selection of historic and classic vehicles on display

in the neighbouring museum, the new Atelier in Cambiano will serve as a rich

hub of exquisite collectible vehicles to inspire the next generation of

pure-electric automotive creations.

For more information, visit

automobili-pininfarina.com/media-zone

SOURCE: Automobili Pininfarina