Geekvape and Paris Saint-Germain Announce Official Partnership
PR90820
SHENZHEN, China, July 23, 2021 /PRNewswire=KYODO JBN/ --
On July 23rd (GMT+8), before the new Ligue 1 season kicks off, Geekvape, the
world-renowned vape brand, and Paris Saint-Germain, the European football
powerhouse, announced together the official partnership starting from the
2021-2022 season. It is the first time in history that a football giant
partners with a vape brand. Both sides will work together on campaigns, TV
commercials and co-branded products in authorized countries. Geekvape fans
around the world will also have the opportunity to see the team in real life.
Elegance, and Excellence
"Geekvape has always followed a brand concept of 'Love of Life' and building an
excellent life experience, while Paris Saint-Germain is known for playing
elegant football " said Allen Yang, the CEO of Geekvape Technology. "In their
own sectors, Geekvape and Paris Saint-Germain are sharing the same passion for
'Excellence' and 'Elegance.' And based on this common idea, we have come
together today. Six years after its creation, Geekvape has grown into an
international brand serving millions of users around the globe. The partnership
with Paris Saint-Germain is an essential step in its brand strategic upgrade
and will, at the same time, attract more users to feel the positive energy
brought by football through Paris Saint-Germain's football magic."
Marc Armstrong, Paris Saint-Germain's Chief Partnerships Officer, said: "We are
delighted to welcome Geekvape to the Paris Saint-Germain family. Geekvape is an
innovative Chinese brand with worldwide ambition. We both share the same
determination to ally excellence and elegance. We are looking forward to
working together to develop creative campaigns."
About Geekvape
Geekvape, founded in 2015, is an innovative technology company headquartered in
Shenzhen, China. Geekvape's mission is to build a creative life experience and
provide a reliable product experience. For a long time, Geekvape continuously
creates and thinks differently, aiming to positively impact society.
About Paris Saint-Germain
Paris Saint-Germain football club was created in 1970 and celebrated its 50th
anniversary in 2020. Since QSI's purchase of the club in 2011, it has
transformed to become one of the top football clubs and global sports brands in
the world. The club has since then won 27 trophies in only ten years, 43 in its
history, becoming the most successful football club in France. Paris
Saint-Germain has attracted many great players including Ronaldinho, Beckham,
Ibrahimovic, and currently Neymar Jr and Mbappé, both ranked amongst the top
players in the world. The international popularity of the club never stops
growing. It is now the one of the most followed club in the world, expanding
from zero to a community over 100 million social media followers in just ten
years. The pioneering sports club which now includes men's football, women's
football, handball and judo added esports in 2016. Giving back to the community
is fundamental to the club who has drastically increased the capacity of its
Foundation to develop large programs for underprivileged youths.
SOURCE: SHENZHEN GEEKVAPE TECHNOLOGY CO., LTD
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Caption: GEEKVAPE AND PARIS SAINT-GERMAIN ANNOUNCE OFFICIAL PARTNERSHIP
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