PR90766

MILAN, July 21, 2021 /PRNewswire=KYODO JBN/ --

Campari returns with new Red Diaries 2021 project: Fellini Forward, an ode to

Federico Fellini

Campari[ http://www.campari.com/red-diaries-fellini-forward ], the iconic

Italian aperitif, announces the return of Campari Red Diaries[

https://bit.ly/Campari-Red-Diaries-Fellini-Forward ] with Fellini Forward; a

pioneering project exploring the late Federico Fellini's creative genius using

new technology and machine learning to emulate the works of one of the greatest

filmmakers of all time in a new and unique short movie set in Rome. A

one-of-a-kind documentary following the process will be launched at Venice Film

Festival on the 7th September and New York Film Festival on the 29th September.

The documentary will then be released on an on-demand (SVOD) platform in

selected markets allowing everyone to explore the future of cinema and

creativity.

Since its creation, Campari has pushed the boundaries of creativity to go

beyond the norm, unlocking the passions and talents of artists across different

fields in the path to creation. From world famous names, through to young and

emerging talents, the relationship between Campari and the arts, especially

cinema, has grown strong over the years. Having worked on an advertisement with

Federico Fellini, for one of his few brand collaborations in 1984, in 2021

Campari Red Diaries: Fellini Forward continues the brand's legacy, marrying

both creativity and innovation within the cinema industry with the most

forward-looking technology. Thanks to a team of experts from production and

innovation studio UNIT9, dedicated Artificial Intelligence tools were explored

and developed to unearth Federico Fellini's creative genius in ways that had

never yet been attempted until now. Francesca Fabbri Fellini, Fellini's niece,

was involved in the project from the start together with Directors Zackary

Canepari and Drea Cooper (documentary), Maximilian Niemann (short film) and

wider crew, introducing them to some of Fellini's key colleagues, sharing

counsel and first-hand knowledge of her uncle as well as contributing to the

casting, costume design and script writing for the short film. This seamless

collaboration between human and Artificial Intelligence showcases how the

sentimental and the rational, the emotional and data-driven can come together

to create a brand-new piece of art.

On the project Francesca Fabbri Fellini comments: "My Uncle Federico was

original in his ways of representing life using dream-like elements as his

means of communication. I think a project like this is a perfect way to honour

his legacy. Though he took much inspiration from his past, he was always

looking ahead. A similar approach was taken for this project with Campari; it

is rooted in heritage yet is futuristic with the use of Artificial

Intelligence."

Throughout the process, original members of Fellini's crew were involved and

consulted, providing key insights on the Maestro's oeuvre. This included

Fellini's camera operator Blasco Giurato (The Clowns, 1970), his three-time

Oscar winning set designer Dante Ferretti (Orchestra Rehearsal, 1978; City of

Women, 1980; And the Ship Sails On, 1983; Ginger and Fred, 1986; The Voice of

the Moon, 1990) and Luigi Piccolo, Director of Sartoria Farani, a renowned

Italian tailor shop which holds restored costumes from some of Fellini's

greatest films including Satyricon (1969), The Clowns (1970) and Amarcord,

(1973). Each were conferred to define what in the endeavour could or could not

be perceived as Felliniesque. The result culminated in a fascinating short

movie, set in the heart of Rome that explores Fellini's life and dreams with

distinctive signature characters and arrangements throughout.

Documentary Director duo ZCDC, Zackary Canepari and Drea Cooper, captured the

making of this short film, inviting significant experts of Artificial

Intelligence and creativity Marcus du Sautoy and Dr. Emily L. Spratt to join

the set to share their opinion on the ground-breaking initiative. Hava Aldouby,

Art Historian and Fellini expert as well as Anita Todesco, Galleria Campari

curator were also consulted, providing an eclectic view on the subject at hand

sparking debate around the role Artificial Intelligence can play in creativity

and beyond.

Marcus du Sautoy, Artificial Intelligence & Creativity Expert says: "We should

see Artificial Intelligence as an extraordinary collaborator; it's a new tool,

like Galileo getting a telescope and being able to see further into the

universe than ever before. Artificial Intelligence is a tool that allows us to

analyse data at a scale that humanly, we can't possibly match. In this project,

one of the Artificial Intelligence' greatest accomplishments was taking

Fellini's films and analysing each, frame by frame. Using this tool in the

creative industry is an extremely exciting step forward and will assist in

finding ideas that we are currently missing - Artificial Intelligence can help

us break our own moulds to create new stories."

Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to

continue the legacy of innovation and creativity set out by its founders,

inspiring future generations and creatives across the globe to unlock their own

passions. Campari has also created a unique apprentice programme with students

involved in the Fellini Forward futuristic projects from all over the world

including Centro Sperimentale di Cinematografia (CSC) in Italy, The American

Film Institute in Los Angeles and The International Academy of Audio-visual

Sciences (CSIA) in Switzerland to explore the creative genius of Fellini, using

the Artificial Intelligence technology and speaking to key members of the film

crew at each stage of production to see first-hand how human minds collaborated

with Artificial Intelligence to create the short film. "When on set for the

shooting, I really felt that the locations, the atmosphere and the characters

were Felliniesque! The most inspiring part of this project was the process

itself. From start to finish, I saw a build-up of magic and fantasy that rang

so true to the Maestro himself and his art" says Giulia Bonomelli, a Production

Design graduate from CSC. Andrea Munafo, a Photography major adds "It was

interesting to see how Artificial Intelligence could work side by side with

human thinking. I still think that without a human touch, cinema could not

exist."

Jean Jacques Dubau, Head of Marketing, Campari Group comments: "We are so

pleased to be back with our Campari Red Diaries project in 2021, honouring the

creative legacy of one of the greatest filmmakers of all times, Federico

Fellini. At Campari we look to push the boundaries of innovation in creativity

and have done so for over 160 years, with a view to leave a lasting legacy for

future generations inviting them to explore their Red Passion, the urge of

creativity that cannot be ignored. We hope that the endeavour of Fellini

Forward will transport people in the past, and in the future, exploring

creative genius in brand new ways, while enjoying an iconic Campari cocktail

such as the Negroni."

Fellini Forward will be premiered at Venice Film Festival with a red-carpet

event on the 7th September followed by a North American launch at New York Film

Festival on the 29th September. The documentary will be available for everyone

to view shortly after on an on-demand (SVOD) platform in selected markets.

Please follow Campari's social media channels for further information

@campariofficial.

To get a sneak peek behind the scenes of Fellini Forward, view the teaser video

on YouTube here: https://bit.ly/Campari-Red-Diaries-Fellini-Forward

#Campari #RedPassion #RedDiaries #FelliniForward

www.campari.com

https://www.youtube.com/EnjoyCampari

https://www.facebook.com/Campari

https://instagram.com/campariofficial

https://twitter.com/campari

Video - https://www.youtube.com/watch?v=vilvGvVFCjo

Photo - https://mma.prnewswire.com/media/1577633/Campari_1.jpg

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Photo - https://mma.prnewswire.com/media/1577632/Campari_5.jpg

NOTES TO EDITORS

ABOUT CAMPARI RED DIARIES

In 2017, Campari continued this legacy, working with world class talent and

award-winning directors to create a series of iconic commercial and short

movies as a means of communication, with the creation of Campari Red Diaries.

Since the launch of the platform, Campari has worked with a high calibre of

actors such as Clive Owen, Zoe Saldana, and Ana de Armas to bring to life the

work of some of the world's best directors alive, including Paolo Sorrentino,

Stefano Sollima and Matteo Garrone and this year, with this project the brand

is taking it even further, collaborating with Documentary Director duo ZCDC to

explore and pay homage to the creative genius of the late Federico Fellini,

hand in hand with the latest new technologies of Artificial Intelligence.

ABOUT CAMPARI

Campari, the iconic, unforgettable Italian red spirit sitting at the heart of

some of the world's most famous cocktails. Campari was founded in Milan in 1860

by Gaspare Campari, and pioneered by his son, Davide, who created something so

distinctive and revolutionary that its secret recipe has not been altered

since. Vibrant red in colour, Campari's unique and multi-layered taste is the

result of the infusion of herbs, aromatic plants and fruit in alcohol and

water. As well as being unique and distinctive, Campari is extremely versatile,

offering boundless and unexpected possibilities. As a source of this passionate

- inspiration since its creation seen through its founders' creative genius,

artists in different fields and the world's best bartenders, Campari stimulates

your instincts to unlock your passions, inspiring limitless creations.

ABOUT CAMPARI GROUP  

Campari Group is a major player in the global spirits industry, with a

portfolio of over 50 premium and super premium brands, spreading across Global,

Regional and Local priorities. Global Priorities, the Group's key focus,

include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide

in the premium spirits industry. It has a global distribution reach, trading in

over 190 nations around the world with leading positions in Europe and the

Americas. Campari Group's growth strategy aims to combine organic growth

through strong brand building and external growth via selective acquisitions of

brands and businesses. Headquartered in Milan, Italy, Campari Group owns 22

plants worldwide and has its own distribution network in 21 countries. Campari

Group employs approximately 4,000 people. The shares of the parent company

Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been

listed on the Italian Stock Exchange since 2001. For more information:

http://www.camparigroup.com/en Please enjoy our brands responsibly.

ABOUT UNIT9

Making brands famous since '97, UNIT9[

Year in 2019 and Campaign anointed them Tech Company of the Year two years

] is a global innovation partner with the sole mission of creating astounding

experiences at the intersection of world-class creativity, cutting-edge

technology and impeccable craftsmanship. Built from a multidisciplinary team of

visionaries, they are experts in experience and skilled across: Artificial

Intelligence, Virtual and Hybrid experiences, Augmented Reality, Film &

Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming

and Experience Design. It's why AdAge crowned them Production Company of the

Year in 2019 and Campaign anointed them Tech Company of the Year two years

running in 2020 and 2021. From drawing on mountains with Twitter-controlled

robots to deepfaking Lionel Messi and creating a 5G-enabled AR red carpet

dress, UNIT9 are forever learning, testing, building and making, and have been

at the bleeding-edge of innovation for over two decades. 200 people, 5 offices,

9 time-zones: One company, One Goal: Make Incredible Work.

DOCUMENTARY KEY CREDITS  

Directors, Drea Cooper, Zackary Canepari  

Producers, Gary Kout, Harry Starkey-Midha

Executive Producers, Adam Dolman

Editor, Toby Conway-Hughes

Director of Photography, Michael Paleodimos

Composer, Matthew Joynt

Assistant Producer, Joe Youens

Presenter, Campari

Contributors, Francesca Fabbri Fellini, Anita Todesco, Professor Marcus du

Sautoy

Maximilian Niemann, Marc D'Souza, Dr. Emily L. Spratt, Hava Aldouby, Dante

Ferretti, Andrea Munafo, Giulia Bonomelli  

SHORT FILM KEY CREDITS  

Director, Maximilian Niemann

Producer, Harry Starkey-Midha

Editor, Alex Burt

Composer, Jascha Viehl

Director of Photography, Jalaludin Trautmann

Costume Designer, Danielle Ciancio

Production Designer, Laura Pozzaglio

CAST

Young Fellini, Simone Coppo

Woman In Red, Neva Leoni

Admiral, Hal Yamanuochi

Woman In Fur/Lioness, Cetty Arancio

Laughing Woman/Peacock, Evelina Meghnagi

Penguins, Luca Massaro, Valerio Malorni, Pietro Romano

Elephant, Zagor Borghesi

Band Musicians, Marco Carboni, Giancarlo Greco, Gebremeskek D Yemane

Clowns, Ilaria Cecere, Francesco Rivista

Barman, Vincenzo Iantorno

Old Fellini, Mariano Aprea

Fellini's Assistant, Nav Ghotra

DIGITAL PRODUCTION / AI DEVELOPMENT

Creative Director, Maximilian Niemann

Project Director, Marc D'Souza

Executive Producer, Martino Butti

Producer, Yi Nong Dong

Project Manager, Piotr Przygoda

Creative Concept, Davide Bianca

Screenwriter, Eros Tumbarello

Technical Lead, Andrew Oaten

Technical Director, Maciej Zasada

Art Director, Karol Goreczny

UX Designer, Matt Silverstein

Sound Development, Jascha Viehl

3D Director, Sandeep Kamal

PROJECT CREDITS  

Creative agency, WT

Production & Artificial Intelligence Development, UNIT9

Global PR Strategy,  Hill+Knowlton Strategies  

Digital Creative Agency, We Are Social  

Photography, FM  

Source: Campari