PR90945

HONG KONG, July 30, 2021 /PRNewswire=KYODO JBN/--

Yet another milestone for YAS MicroInsurance, a leading microinsurance

innovation company headquartered in Hong Kong presenting 'BUS RYDE', the

world's first embedded bus passenger microinsurance by YAS. 'BUS RYDE' is a

co-creation as part of a strategic partnership with Assicurazioni Generali

S.p.A. ('Generali') and Kowloon Motor Bus Company (1933) Limited ('KMB'). This

breakthrough innovation and partnership is a step to embrace and in response to

the vision and mission stated in the Hong Kong Smart City Blueprint by the Hong

Kong Government.

BUS RYDE is a pioneering microinsurance product that delivers care, convenience

and a new imagination on insurance experience to over 4 million Hong Kong daily

public bus commuters through technology. Through OpenAPIs and Octopus Transit

Card (the largest public transportation smart card in Hong Kong) registration

on the YAS app, KMB monthly pass holders can seamlessly redeem a BUS RYDE

microinsurance protection. An extra peace of mind to protect their personal

belongings with coverage of over US$250 (loss or theft) and an accidental

medical expense coverage of up to US$640. Note: Generali is the policy issuer

and underwriter.

The birth of "BUS RYDE" also brings a new lens for business corporations and

partnerships to unlock tremendous synergy between a multinational corporation

with 190 years of history ('Generali'), a 88-year mass transportation company

('KMB') and a 18-month hyper growth insurtech venture ('YAS').

'The grand launch of BUS RYDE definitely opens a new chapter for YAS and the

insurance industry by connecting and grounding FinTech and InsurTech with the

daily lives of the public,' remarked Andy Ann, Co-Founder of YAS. 'As an

18-month-old tech startup, we are very excited and honoured to move forward

with more new innovative products in the coming quarters, with our strategic

partners, KMB and Generali, each of whom have their expertise, strong base and

long history excelling in their own field.'

William Lee, the other Co-Founder of YAS added, 'We believe the launch of BUS

RYDE fulfils one of our visions to make our city smarter and safer. As a

microinsurance, "BUS RYDE" protection is affordable to all and enables us to be

financially inclusive because every moment and every person matters!'

"After Hong Kong, the team is set to embark on a new venture in Southeast Asia

and beyond. The experience from partnering with Generali and KMB solidifies our

foundation before we bring other microinsurance protection to the region,' said

Samson Fong, the Head of Marketing and Partnership at YAS.

About YAS MicroInsurance - Every Moment Matters

YAS is a leading microinsurance and technology company headquartered in Hong

Kong with operations in Vietnam and expanding in the Asia Region. Their vision

is to enable and embed insurance into the daily moments for everyone, anywhere,

anytime and to build a future of insurance that has no wastage, optimized,

streamable, sharable and on-demand.

YAS MicroInsurance makes use of innovative technology such as blockchain, Open

API, AI, GPS to provide a 21st-century insurance experience to customers. YAS

is backed by reputable investors such as 500startups and Beyond Ventures. They

have a roadmap coming to Malaysia, Vietnam, India, the Greater Bay Area of

Chine and the rest of Asia.

YAS MicroInsurance Website: https://yas.io/

YAS MicroInsurance App:

iOS: https://yasss.info/iOS

Android: https://yasss.info/android

For media Enquiries, please contact:

Foxy Tang

+852-9650-3493

foxy.tang@yas.io or

pr@yas.io

SOURCE: YAS Digital Limited

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=397590

   Caption: BUS RYDE - World’s First Bus Passenger MicroInsurance Connected with Public

Transit Card

   Link: http://asianetnews.net/view-attachment?attach-id=397592

   Caption: YAS MicroInsurance Launched World's First Bus Passenger MicroInsurance - BUS

RYDE