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SHANGHAI, Aug. 2, 2021 /PRNewswire=KYODO JBN/ --

Perfect World CEO Dr. Robert H. Xiao attended and addressed the China Digital

Entertainment Congress (CDEC) in Shanghai on July 29.

In his speech, Dr. Xiao explained how Perfect World explores new product forms

under the support of scientific technology and culture.

As new changes in consumption and business patterns brought by digitalization

will meet people's ever growing needs for a better life, Perfect World has been

adhering to the position of a high-quality content provider to create new

products constantly, said Dr. Xiao.

On one hand, Perfect World has been insisting on self-developed technologies

ranging from PC games and mobile games to game engines; on the other hand, the

Group has been seeking in-depth cooperation with domestic partners in the video

game sector.

Additionally, Perfect World is actively applying cutting-edge technologies into

its cultural products aiming at providing users brand-new scenes and

experiences. Perfect World has applied new technologies such as AR, VR, and MR

into its e-sports tournaments, and users are also allowed to experience a

"black technology" in Perfect World's VR e-sports booth in this year's China

Joy, which enables gamers to act as a character to fight in a CS:GO or DOTA 2

competition.

In terms of culture, Dr. Xiao stressed that as an industry that favored by the

younger generation, digital cultural and entertainment industry should attach

importance to setting correct values for the young people and enriching the

cultural connotation of its products.

"Traditional Chinese culture has always been a source of inspiration for

Perfect World. We created 'Unruly Heroes' and other internationally famous IPs

that come from the classic Chinese novel 'Journey to the West,' and we will

also join hands with excellent artists in China to build a new eco system for

China's original animation," said Dr. Xiao.

In light of the "Creative Thinking" proposed by the Group, Perfect World is

committed to boosting the upgrade and transform of traditional industries, and

the Group is attempting to help traditional scenery spots to achieve a digital

upgrade via its "gamified immersive experience."

SOURCE  Perfect World

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   Link: http://asianetnews.net/view-attachment?attach-id=397673

   Caption: Perfect World CEO Dr. Robert H. Xiao delivers a keynote speech in CDEC on July

29.