PR91041

SINGAPORE, Aug. 5, 2021 /PRNewswire=KYODO JBN/--

--The ad tech innovator taps The Trade Desk's Henry Shelley to lead APAC region

TripleLift, one of the fastest-growing ad tech companies in the world, today

announced an expansion in their Asia Pacific (APAC) operations with Henry

Shelley appointed as Managing Director, based in Singapore. Fueling

TripleLift's expansion in APAC is its success in Australia, where the company

works with 70% of the top 50 comScore publishers.

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"As the home to several of the worlds' largest and fastest-growing digital ad

markets, Asia Pacific presents publishers and advertisers with an enormous

opportunity to harness the power of programmatic to achieve their business

objectives," said Jacqueline Quantrell, Chief Revenue Officer, TripleLift.

"With our established suite of ad formats, increased investment in new

technologies, and Henry at the helm of our business in APAC, we're poised to

help more publishers grow their share of budget and help advertisers reach

their target audiences."

In two short years, TripleLift grew APAC/Australia publisher partnerships by

over 250%. TripleLift's multiple ad formats have become an integral part of the

programmatic revenue strategies for most of those publishers. Since launching

the industry's first native ad exchange in 2014, TripleLift has expanded its

marketplace and offerings to include display and video. Specifically,

TripleLift's Branded Video solution drives 4X more engagement than a standard

outstream format, as measured by time spent.

Shelley brings extensive experience accelerating client business and expanding

company operations across regions, including London, Australia, and Singapore.

He most recently served as general manager for The Trade Desk, leading its

expansion across Southeast Asia. Prior, he was global account lead for Amnet

Programmatic Experts (Dentsu Aegis Network) and held positions at Columbus

Agency and Latitude.

"Programmatic native advertising is now an essential and permanent fixture on

media plans across the APAC region. With good reason. Great-looking ad formats

enrich people's experience with brands. This gives advertisers, publishers, and

broadcasters performance that scales," said Henry Shelley, Managing Director,

TripleLift.  "TripleLift quickly established itself as a trusted partner in

Australia, and with the company's acquisition - one of the largest transactions

in ad tech history - expansion in key markets across APAC is accelerating. I am

beyond thrilled to lead TripleLift's next phase of growth in APAC, helping

shape the future of digital advertising and making advertising work better for

everyone in the region."

TripleLift first launched its native programmatic product 7 years ago to help

publishers compete with large media platforms that were grabbing an

increasingly disproportionate slice of ad budgets and squeezing publishers

across the open web in the process. Since then, the company expanded its

product portfolio to support every major programmatically transactable ad

format from display to Connected TV. Today, 75% of TripleLift publishers

transact on multiple ad formats, and 73% offer video inventory on the platform.

This announcement comes on the heels of TripleLift surpassing $1.5 billion in

lifetime advertising spend through its platform last month, marking a 50%

increase in spend since last reported less than one year earlier.  

Additionally, its recent acquisition by Vista Equity Partners for $1.4B

accelerates global growth and investment in its technology and product

innovation.

Find out more information about how TripleLift is shaping the future of

advertising at https://triplelift.com.

CONTACT: Wendi Smith

         wendi.smith@theblazestrategy.com

         +1-617-834-7257

SOURCE:  TripleLift