Jellysmack Adds Accomplished YouTube Executive Youri Hazanov as Head of International, Reinforcing Global Expansion Plans
PR90978
LOS ANGELES, Aug. 5, 2021 /PRNewswire=KYODO JBN/--
-- Hazanov will lead international business development for the tech-driven
creator company.
Jellysmack, the global creator company, announces the addition of Youri Hazanov
to its leadership team as Head of International. Hazanov joins the fast-growing
tech business with a decade of experience after overseeing the international
launch of YouTube in over 20 countries.
Photo -
https://mma.prnewswire.com/media/1584893/YOURI_HAZANOV_with_Int_l_Creators.jpg
This news reinforces Jellysmack's commitment to a global expansion strategy
announced upon the closing of its Series C round in May 2021. Hazanov will be
developing the Jellysmack business in key markets across Europe, Asia-Pacific,
the Middle East, and Latin America.
"When I started at YouTube in 2010, the majority of creators were based in the
U.S.," said Hazanov. "Ten years later, the majority were international. There's
a massive opportunity for Jellysmack to reach these international creators, and
I'm thrilled to be leading the charge."
Hazanov's focus will be signing new international creators to the Jellysmack
Creator Program, a solution that leverages the company's proprietary AI
technology and first-party data to help individual video creators grow their
audiences across multiple social platforms. The Creator Program currently has
over 250 creator partners, including megastars PewDiePie, MrBeast, and Cauet,
plus fan favorites like Patrick Starrr, Bailey Sarian, and Nas Daily.
Jellysmack uses its technology and team of experts to edit, optimize, and
distribute videos onto Facebook, Instagram, Snapchat, TikTok, and YouTube on
behalf of the creator, establishing new revenue streams.
Hazanov will also be overseeing the international expansion of the company's
Media Partner Program, beginning with its partnership with leading Parisian
radio station Skyrock. With the Media Partner Program, Jellysmack optimizes and
operates social content for media brand partners.
To build out the international team, Hazanov has brought on two additional
senior leaders. Harry Levy, formerly of Taboola and Google, will focus on EMEA
and LATAM as Head of Sales and Partnerships. Former Universal Music & Expedia
executive Laurent Hulin will oversee the APAC region as General Manager.
"To be the definitive global creator company, we have to expand our global
presence," said Hazanov. "Jellysmack has a proven approach and technology
solution for growing creators across social platforms that no one else has, so
it's now about getting the right people into those regions where we are seeing
the biggest opportunities within the creator economy."
About Jellysmack
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil,
Jellysmack is the global creator company that detects and develops the world's
most talented video creators through technology. The company's proprietary data
and video optimization tools drive social audience growth, unlocking new
revenue streams and amplifying monetization. Jellysmack optimizes, operates,
and distributes creator-made video content to Facebook, Instagram, Snapchat,
TikTok, Twitter, and YouTube. The company's creator strategy builds upon its
success in scaling its own original content channels in beauty ("Beauty
Studio"), soccer ("Oh My Goal"), gaming ("Gamology"), and more. To learn more,
Contact: jellysmack@thebrand-agency.com
SOURCE: Jellysmack
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