PR91071

SHENZHEN, China, Aug. 10, 2021/PRNewswire=KYODO JBN/--

Working in partnership with 13 of the world's most forward- thinking game

developers, Huawei launched its inaugural Game Fest campaign to inspire

AppGallery users to explore a new generation of play on the platform. The

campaign ran for six weeks in total, spanning 12 markets globally.

In addition to generating almost a billion in global PR reach for partners,

Game Fest generated more than 600 million digital impressions for the titles

and a 90% increase in average daily downloads. Demonstrating the power of

AppGallery's wide-reaching audience, the results showcased an increase in total

average daily downloads both during the campaign and for the 6-week period

post-campaign compared to pre-campaign figures.

• Asphalt 9(https://appgallery.huawei.com/#/app/C100936703)(by Gameloft): In

  Mexico, Asphalt 9 saw a 93% increase in total downloads during the campaign,

  with daily downloads spiking 137% post-campaign compared to pre-campaign

  data.

• State of Survival(https://appgallery.huawei.com/#/app/C102572221)(by

  KingsGroup Holdings): In France, State of Survival saw a 383% increase in

  total downloads during Game Fest, with daily downloads up by 155%

  post-campaign compared to pre-campaign figures.

• Standoff 2(https://appgallery.huawei.com/#/app/C102543465)(by Axlebolt): In

  Italy, Standoff 2 experienced a 141% increase in total downloads during the

  campaign, remaining up 15% post-campaign, compared to pre-campaign numbers.

• Summoners War(https://appgallery.huawei.com/#/app/C102298415) (by Com2us):

  In the Philippines, Summoners War enjoyed a 171% increase in total downloads

  during the campaign, and a 9% increase in daily downloads post-campaign,

  compared to pre-campaign levels.

• Pascal's Wager(https://appgallery.huawei.com/#/app/C102721489) (by Giant

  Network): In Russia, Pascal's Wager saw a 340% increase in total downloads

  during the campaign, with a 92% increase in daily downloads post-campaign

  compared to pre-campaign data.

The launch of Game Fest demonstrated AppGallery's commitment to the success of

its partners and reinforced its standing as a platform that offers unwavering

and full-spectrum support to developers. This support includes providing high

touch, locally tailored technical, business development and growth marketing

services to help maximize their success on the platform.

Ilya Fedotov, Head of Global Partnerships & Eco-Development Communication,

Huawei CBG, added: "AppGallery seeks to be the definitive app marketplace that

offers consumers more choice and provides developers with the innovative

technology they need to imagine new possibilities. Encouraged by the

overwhelmingly positive results of Game Fest, we will continue to work with

developers to bring them new, creative ways to promote their games, as well as

enable Huawei customers to have more ways to play than ever before."

About AppGallery - A Top 3 Global App Marketplace

A top 3 global app marketplace, AppGallery offers a wide variety of global and

local Apps across 18 categories including navigation & transport, news, social

media, and more. AppGallery is available in more than 170 countries and regions

with over 550 million monthly active users globally. Huawei has partnered with

4.5 million developers across the globe, and global app distribution from

AppGallery has reached 384.4 billion as of year-end 2020.

For more information please download the Game fest eBook:  

https://appg.al/gamefest_ebook

SOURCE: AppGallery, Huawei

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   Caption: GameFest