PR91131

SHENZHEN, China, Aug. 12, 2021 /PRNewswire=KYODO JBN/ --

- Featuring the powerful Qualcomm Snapdragon 888 Plus 5G Mobile Platform, the

latest smartphone in the Magic Series showcases HONOR's most innovative ideas.

Global technology brand HONOR today launched the all new HONOR Magic3 Series,

an iconic flagship smartphone boasting premium technology and a cutting-edge

design. The first flagship launched by HONOR since its independence, the HONOR

Magic3 Series comprises of the HONOR Magic3, HONOR Magic3 Pro and HONOR Magic3

Pro+, all packed with exceptional features and functionality to deliver a

beautiful design, a cinematic videography and unprecedented photography

experience and unparalleled performance.

During the event, HONOR also announced its plans for continued expansion and

commitment to providing exceptional customer service and top-quality products

following its independence in November last year. The new HONOR's workforce

includes almost 10,000 employees who will cover the entire spectrum of

end-to-end operations. HONOR has invested heavily in R&D, with four R&D centers

and over 100 labs worldwide, filing over 5500 new patent applications to date,

and quickly re-establishing strategic partnerships with some of the world's top

suppliers. In just three months, HONOR's market share increased 3% to 14.6% in

the Chinese market, further fueling the brands ambition for global success.

"HONOR has always showcased our most innovative ideas through the HONOR Magic

Series, and the HONOR Magic3 Series continues this legacy," said George Zhao,

CEO of HONOR Device Co, Ltd. "Representing HONOR's vision for the future of

mobile technology, we are proud of the industry partnerships we've forged which

have helped in the development of this ground-breaking new smartphone as well

as the continued efforts from our R&D team to reintroduce HONOR to the global

market, in a never-before-seen display of exceptional technology."

Premium Design for an Immersive Viewing Experience and Superior Resistance

Delivering a superb user experience and premium design, the HONOR Magic3 Series

features an 89 degrees Super Curved Display and ultra-thin bezels for a truly

immersive viewing experience. The 10-bit screen displays 1.07 billion colors

and supports HDR10+ certification, allowing users to enjoy more vivid colors

and detailed visuals.

Representing a breakthrough in the craftmanship of smartphone design the HONOR

Magic3 Pro+ delivers an exquisite design, with a Super Curved Nano Crystal

Shield and a Nano Ceramic body, creating a premium and comfortable grip and a

greater level of hardness and toughness.  The HONOR Magic3 Series is certified

with an IP68[1] water and dust resistance, ensuring it is protected from dust

and can withstand being submerged up to 1.5m and for 30 minutes.

The HONOR Magic3 Series comes equipped with a remarkable camera design called

'The Eye of Muse', symbolizing the perfect blend of art and technology and

featuring a concave surface, which enables an abundant light source to the lens

to optimize performance and provide superior photography capabilities for users

to enjoy. Paying tribute to the classic structure of a camera shutter, the

HONOR Magic3 Pro+ features a unique hexagonal design, giving users a sense of

balance and harmony.

Revolutionary Photography Experience with Advanced HONOR Image Engine and

Multi-Camera Computational Photography

Taking HONOR's photography credentials to a whole new level, the HONOR Magic3

Series comes packed with HONOR self-developed HONOR Image Engine, an advanced

imaging system empowered by AI, enabling high-quality and stunning images every

time. The HONOR Magic Series is equipped with a best-in-class multi-camera

computational photography while the HONOR Magic3 Pro+ comes packed with a quad

camera setup, featuring a 64MP Monochrome Camera, a 50MP Wide Camera, a 64MP

126o Ultra Wide Camera[2] and a 64MP Periscope Telephoto Camera[3], allowing

users to produce stunning photos no matter what they are shooting.

Delivering vivid colors and true to life imagery, the 50MP wide camera has an

ultra-large 1/1.28-inch color sensor[4] alongside Full Pixel Octa Phase

Detection (PD) AutoFocus[5], allowing moving objects to be captured with quick

and precise focus in exceptional detail. The 64MP Periscope Telephoto Camera

has a 3.5x optical zoom[6] and up to 100x digital zoom, enabling users to

capture high quality images from afar. Supported by an optical image stabilizer

(OIS)[7], users can produce clear images, even without a tripod. The 64MP 126

degrees ultra-wide-angle lens paired with a 7P optical zoom lens[8] offers

HONOR's highest-resolution wide camera, allowing a wider field of view with

minimized perspective distortion and perfectly showcasing entire buildings and

landmarks in stunning clarity. For macro shots, users can capture incredible

details as close as 2.5cm.

Smartphone that delivers a Cinematic Videography Experience

The HONOR Magic3 Series enables Magic-Log and cinematic Level 3D LUT (Look Up

Table) video capabilities. Commonly used to shoot professional movies, the log

format allows users to enhance their videos with cinematic color tones and

stunning visuals in HDR clarity. The cinematic 3D LUTs help users create color

hues fit for the cinema.

The Magic3 Series can capture 4K HDR content and has three omni-directional

microphones for clear audio capture, further ensuring enhanced picture and

sound quality for cinema ready content.

Powerful Chipset and Upgraded Hardware for Enhanced Performance  

Delivering breakthrough industry-leading efficiency and performance and

improved AI computing power, the HONOR Magic3 Series comes equipped with the

new Snapdragon(R) 888 Plus 5G Mobile Platform[11]. HONOR is among the first

equipment manufacturers (OEM) to launch a Snapdragon 888 Plus powered

smartphone. Compared to the Snapdragon 888, the new chipset sees upgrades in

terms of CPU and AI computing. The chipset improves AI computing resulting in

up to 32 TOPS and boosting AI performance by 20%.

Complementing the chipset, the HONOR Magic3 Series features OS Turbo X, which

was transferred to the Snapdragon 8 series chipset for the first time. It

contains Low-latency engine, Anti-aging Engine, Smart Memory Engine that

improve fluency, anti-aging, and allow more apps to remain alive in the

background. Designed to energize gaming performance, the HONOR Magic3 Series

comes with the GPU Turbo X graphics acceleration technology, applying

optimizations that reduce power consumption, and improve performance. Together

with Superconductive Hexagonal Graphene technology, temperatures are reduced,

leading to an overall more stable and comfortable gaming experience. Thanks to

LINK Turbo X, a self-developed state-of-the-art technology, the HONOR Magic3

Series successfully makes use of Wi-Fi and cellular networks together to

deliver a peak download speed of 6.1Gbps[12], the fastest download speed

available on a smartphone today.

The performance of HONOR Magic3 Series is also well recognized by HONOR's

industry partners. "HONOR is a truly innovative company with deep roots in

technology," says Cristiano Amon, President & CEO, Qualcomm Incorporated. "This

technical foundation has helped to create a collaborative and trusting

environment between our companies. And allowed you to fully harness the power

of the Snapdragon 888 Plus to unleash the best Android experience on the new

HONOR Magic3 Series."

Ultra-Long Battery Life and Superior Fast Charge Capabilities    

Powered by a 4600mAh battery[13], HONOR Magic3 Series frees you from frequently

charging your device. HONOR Magic3 Series supports HONOR SuperCharge at 66W or

SuperCharge Wireless at 50W[14]. The Magic3 Pro and Magic3 Pro+ can also be

used as a power bank to charge up other devices with Wireless Reverse

Charge[15].

Next Level Privacy and Security Features with Smart AI

Privacy is one of HONOR's top priorities. Testament to this, the HONOR Magic3

Series is equipped with enhanced security capabilities, including a 3D ToF

front Camera[16] for 3D Face ID Unlock, ensuring a high-level of security when

using facial recognition to access your smartphone.

Creating a smarter and seamless user experience, various daily settings have

also been optimized on the HONOR Magic3 Series to achieve an all-scenario

intelligent life. The intelligent upgrades include UX experience, Smart Travel,

Security and Privacy and Mobile Working, bringing about a seamless AI

experience so users can efficiently manage their work and daily life.  

Color, Pricing and Availability

Inspired by Magic Hour, the prime time of day for shooting for photography

enthusiasts and film directors, the HONOR Magic3, starting from 899 euros,

comes in Golden Hour and Blue Hour[17], which are made from synthetic leather,

in addition to Black and White. The HONOR Magic3 Pro, starting from 1,099

euros, comes in Golden Hour, Black and White, while the HONOR Magic3 Pro+,

starting from 1,499 euros, comes in Ceramic Black and Ceramic White, delivering

a premium and classic look and feel.

HONOR Magic3 Series will first be available in mainland China. Availability for

other global markets will be announced at a later date, stay tuned for more

information.

For more information, please visit HONOR online store at www.hihonor.com.  

About HONOR

Established in 2013, HONOR is a leading global provider of smart devices. We

are committed to becoming a global iconic tech brand and enabling a smart life

across all scenarios and all channels, for all people. With a strategic focus

on innovation, quality and service, HONOR is dedicated to developing technology

that empowers people around the globe to go beyond through its R&D capabilities

and forward-looking technology, as well as creating a new intelligent world for

everyone with its portfolio of innovative products.

For more information, please visit HONOR online at www.hihonor.com or email

newsroom@hihonor.com [18]

http://community.hihonor.com/

https://www.facebook.com/honorglobal/

https://twitter.com/Honorglobal

https://www.instagram.com/honorglobal/

http://www.youtube.com/c/HonorOfficial

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[1] This feature is available on the Pro and Pro+ versions.

[2] Only for the Pro+ version. Standard and Pro versions feature a 13MP Ultra

Wide Camera.

[3] Only for the Pro+ and Pro version.

[4] Only for the Pro+ version. Standard and Pro versions feature a 1/1.56-inch

color sensor.

[5] Only for the Pro+ version.

[6] Only for the Pro+ and Pro version.

[7] Only available on the Pro and Pro+ version.

[8] Only available on the Pro+ version.

[9] Requires OTA upgrade

[10] Requires OTA upgrade

[11] Snapdragon 888 Plus 5G Mobile Platform is only for the Pro and Pro+

version. Magic3 standard version features Snapdragon 888

[12] Test data is under Sub-6G frequency from HONOR lab.

[13] 4,600mAh refers to the typical value of the battery.

[14] Only available on the Pro+ and Pro versions.

[15] Only available on the Pro+ and Pro versions.

[16] Only available on the Pro+ and Pro versions.

[17] Golden Hour color is available on the standard and Pro versions while Blue

Hour color is only available on the standard version.

[18] The data is provided by HONOR Lab. The actual performance may vary based

on the device settings and usage environment.

SOURCE  HONOR

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=398388

   Caption: The newly launched HONOR Magic3 Series features HONOR's latest innovations.

   Link: http://asianetnews.net/view-attachment?attach-id=398390

   Caption: HONOR's CEO George Zhao with the new HONOR Magic3 Series flagship smartphones.