PR91095

MUSCAT, Oman, Aug. 10, 2021 /PRNewswire=KYODO JBN/--

Tracing the 'perfume-route' East, Amouage, the Oman-based global luxury

fragrance House, has announced its debut on Tmall Global with a wide range of

much-loved masterpieces including Epic, Dia, Honour, and Memoir and the

recently released power-duo, Boundless and Material. As part of Amouage's

dynamic growth, the House is expanding its distribution throughout China,

having signed a partnership with Hong Kong-based S'Young International Trading

Company Limited.

As China's contemporary fragrance community continues to evolve, there is a

growing appetite for artisanal and niche fragrances, and iconic luxury brands

that offer premium ingredients, bolder notes and longer lasting trails. With

its timely expansion, Amouage is poised to cater to the country's perfume

connoisseurs who are increasingly resonating with authentic brand creations.

Amouage's Epic Woman (2009) is consistently ranked amongst the top three niche

fragrances on NOSETIME, one of China's leading online fragrance guide

platforms. Known as 'The Gift of Kings', the House's repertoire of over 50

perfumes include some of the most finely crafted and celebrated fragrances in

the world. A tribute to its unwavering commitment to craftsmanship, quality,

and creative integrity, Amouage is ranked amongst the top three players in the

global ultra-niche segment and continues to set the precedent for olfactive

innovation and perfume artistry.

"It is our quest to create true masterpieces and share them with discerning

fragrance-lovers around the world. Following the consolidation of creation and

manufacturing operations at our flagship facility in Muscat in 2020, and the

recent opening of our sales hub in Dubai and subsidiary in the US, the decision

to expand Amouage's presence into China is the next logical step in our

international growth strategy," said Marco Parsiegla, Chief Executive Officer

of Amouage. "China is at the heart of an important region and as commerce

continues to flow Eastwards, we look forward to adding our unique character to

its fragrance narrative. With S'Young, we have found a partner with expertise,

experience, and most importantly, with a team that is as passionate about

fragrance as we are."

An icon in the perfumery world, Amouage fragrances carry a sophisticated

signature that speak to a sophisticated, confident and discerning clientele,

who seek something compellingly precious, extraordinary and personal. Using

only the finest and most special ingredients from around the world, the House's

creations are composed by world-recognized perfumers in Paris, Grasse, Geneva

and New York. Each creation is carefully handmade and tastefully blended to

present an enveloping patina and a long-lasting elegant trail. Florals are

multi-faceted; spices and woods juxtapose harmoniously and rare ingredients

create intriguing contrasts.

Photo - https://mma.prnewswire.com/media/1591739/Amouage.jpg

SOURCE: Amouage