RBC invites participants around the world to experience reimagined, virtual Race for the Kids event
PR91112
TORONTO, Aug. 16, 2021 /PRNewswire=KYODO JBN/--
-- A new mobile app will keep participants connected as they run, walk, or
roll in support of 35 youth-focused charities in 19 countries
Due to the ongoing impacts of COVID-19, RBC Race for the Kids will return in
its global, virtual format for an event weekend on October 16-17, 2021. Today,
RBC opened registration for the event weekend and announced plans for its
reimagined, virtual participant experience with a new mobile app.
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At the onset of the COVID-19 pandemic, RBC proactively pivoted its long-running
RBC Race for the Kids event series to a global, virtual format – ensuring it
could continue to support young people around the globe while facing necessary
restrictions for public gatherings. As a result, $8.8 million was raised by
over 33,000 participants in 2020, benefiting dozens of youth-focused charity
partners whose supports and services were needed more than ever.
A new way to race
RBC Race for the Kids is open to all, regardless of geography, age, or fitness
ability. Participants can register for free on rbcraceforthekids.com [https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=2848194856&u=http%3A%2F%2Fwww.rbcraceforthekids.com%2F&a=rbcraceforthekids.com] - an integrated registration and fundraising platform providing a seamless
experience.
New for 2021, RBC Race for the Kids participants will experience the event
weekend through a mobile app. After registering, participants can download the
app to begin engaging with its many exciting, interactive features, including:
- Selecting a pre-determined distance to complete in their local community
(with no set routes). Based on their chosen distance, the app will share
a series of audio cues during the event to encourage and excite
participants towards their personal finish line.
- Choosing the most convenient method of recording their activity: through
the integrated, in-app tracker or by linking to a wearable fitness
device.
- Tracking training kilometers/miles, competing against individuals or
teams to climb leaderboards, and following their peers' training
activity.
- Recording their event performance and sharing their route map/photos
within the app event feed –or posting to their personal social media
channels.
- Unlocking the app's augmented-reality lens to use face filters and
digital medals during and after completing their event – which can also
be posted to their personal social media channels.
Participants are encouraged to complete their run, walk, or roll independently
or with family members and friends, while observing local public health advice
and government guidelines.
Support youth from wherever you are
Regardless of where participants are physically located, they can choose to
support any of the 35 participating charity partners during their registration
process. Located around the globe, all participating partners offer critical
supports and services for youth in their local communities.
RBC Race for the Kids' 2021 partners include:
- Alberta Children's Hospital (Canada) [https://www.rbcraceforthekids.com/event/alberta-childrens-hospital-foundation/home]
- Bahamas Technical & Vocational Institute (Bahamas) [https://www.rbcraceforthekids.com/event/bahamas-technical-vocational-institute/home]
- basis.point (Ireland) [https://www.rbcraceforthekids.com/event/basis-point/home ]
- BC Children's Hospital (Canada) [https://www.rbcraceforthekids.com/event/bc-childrens-hospital-foundation/home]
- Big Brothers Big Sisters (Cayman Islands) [https://www.rbcraceforthekids.com/event/big-brothers-big-sisters/home ]
- Boyer Children's Clinic (USA) [https://www.rbcraceforthekids.com/event/boyer-childrens-clinic/home ]
- Boys and Girls Club Association of HK (Hong Kong) [https://www.rbcraceforthekids.com/event/boys-and-girls-club-association-of-hk/home]
- Bridge for Smile (Japan) [https://www.rbcraceforthekids.com/event/bridge-for-smile/home ]
- Caribbean Children's Cancer Fund (Trinidad & Tobago) [https://www.rbcraceforthekids.com/event/caribbean-childrens-cancer-fund/home ]
- Casa Cuna Progreso Foundation (Aruba) [https://www.rbcraceforthekids.com/event/casa-cuna-progreso-foundation/home ]
- CHEO Foundation (Canada) [https://www.rbcraceforthekids.com/event/cheo-foundation/home ]
- Children's Hospital Foundation of Manitoba (Canada) [https://www.rbcraceforthekids.com/event/childrens-hospital-foundation-of-manitoba-inc/home]
- CHU Saint Justine's Foundation (Canada) [https://www.rbcraceforthekids.com/event/sainte-justines-foundation/home ]
- Comer Children's Hospital (USA) [https://www.rbcraceforthekids.com/event/view/comer-childrens-hospital ]
- Croix Rouge (Luxembourg) [https://www.rbcraceforthekids.com/event/croix-rouge/home ]
- Die Arche (Germany) [https://www.rbcraceforthekids.com/event/view/die-arche ]
- Durrell Wildlife Conservation Trust (Jersey) [https://www.rbcraceforthekids.com/event/durrell-wildlife-conservation-trust/home]
- Fundashon Norma I Balor (Curacao) [https://www.rbcraceforthekids.com/event/fundashon-norma-i-balor/home ]
- Great Ormond Street Hospital Children’s Charity (UK) [https://www.rbcraceforthekids.com/event/gosh/home ]
- IWK (Canada) [https://www.rbcraceforthekids.com/event/iwk-foundation/home ]
- Janeway Children's Hospital Foundation (Canada) [https://www.rbcraceforthekids.com/event/janeway-childrens-hospital-foundation/home]
- Jim Pattison Children's Hospital Foundation (Canada) [https://www.rbcraceforthekids.com/event/jim-pattison-childrens-hospital-foundation/home]
- London Children's Health Foundation (Canada) [https://www.rbcraceforthekids.com/event/london-childrens-health-foundation/home]
- McMaster Children's Hospital Foundation (Canada) [https://www.rbcraceforthekids.com/event/mcmaster-childrens-hospital-foundation-hamilton/home]
- Memorial Sloan Kettering (USA) [https://www.rbcraceforthekids.com/event/memorial-sloan-kettering/home ]
- PINTAR Foundation (Malaysia) [https://www.rbcraceforthekids.com/event/pintar-foundation/home]
- Ronald McDonald House NY (USA) [https://www.rbcraceforthekids.com/event/ronald-mcdonald-house-new-york/home ]
- Ronald McDonald House Upper MidWest (USA) [https://www.rbcraceforthekids.com/event/rmh-upper-midwest/home ]
- Ronald McDonald House Charities Sydney (Australia) [https://www.rbcraceforthekids.com/event/rmhc-sydney/home ]
- Royal Victoria Regional Health Centre (Canada) [https://www.rbcraceforthekids.com/event/royal-victoria-regional-health-centre/home]
- Singapore Children's Society (Singapore) [https://www.rbcraceforthekids.com/event/singapore-childrens-society/home ]
- Sunnybrook Foundation (Canada) [https://www.rbcraceforthekids.com/event/sunnybrook/home ]
- Sur les bancs de l'ecole (France) [https://www.rbcraceforthekids.com/event/sur-les-bancs-de-lecole/home ]
- University of West Indies, Cave Hill Campus (Barbados) [https://www.rbcraceforthekids.com/event/university-west-indies-cave-hill-campus/home]
- Youth Inc (USA) [ https://www.rbcraceforthekids.com/event/youth-inc/home]
Prior to 2020, RBC Race for the Kids events took place in 17 physical
locations, including: Bahamas, Barbados, Calgary, Chicago, Hong Kong, Jersey,
Kuala Lumpur, London, Montreal, New York, Ottawa, Seattle, St. Paul, Sydney,
Toronto, Trinidad & Tobago, and Vancouver. To date, the series has seen over
290,000 participants who have collectively raised more than $65 million.
In addition to continuing to host RBC Race for the Kids, RBC has committed $13
million to date towards food security, mental health, and strategic
preparedness in response to the COVID-19 pandemic. In 2020, RBC aligned more
than $140 million in donations to its strategic priority pillars, directing
funds to local community organizations and causes in the places where it
operates.
To learn more about RBC Race for the Kids, its charity partners, or the virtual
event experience, visit: rbcraceforthekids.com [https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=2848194856&u=http%3A%2F%2Fwww.rbcraceforthekids.com%2F&a=rbcraceforthekids.com].
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven,
principles-led approach to delivering leading performance. Our success comes
from the 86,000+ employees who leverage their imaginations and insights to
bring our vision, values and strategy to life so we can help our clients thrive
and communities prosper. As Canada's biggest bank, and one of the largest in
the world based on market capitalization, we have a diversified business model
with a focus on innovation and providing exceptional experiences to our 17
million clients in Canada, the U.S. and 27 other countries. Learn more at
rbc.com [https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=623067732&u=http%3A%2F%2Fwww.rbc.com%2F&a=rbc.com].
We are proud to support a broad range of community initiatives through
donations, community investments and employee volunteer activities. See how at
rbc.com/community-social-impact [https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=3340397650&u=https%3A%2F%2Fwww.rbc.com%2Fcommunity-social-impact&a=rbc.com%2Fcommunity-social-impact].
For more information, please contact:
Josh Humeniuk
josh.humeniuk@rbc.com
Corporate Communications, RBC
+1-416-567-5607
SOURCE: RBC
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