Global Fashion Retailer SHEIN Announces First-Ever SHEIN X 100K Challenge Series With Guest Judges: Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons And Laurel Pantin

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LOS ANGELES, Calif., Aug. 18, 2021 /PRNewswire=KYODO JBN/--

-- In celebration of the successful SHEIN X program, the SHEIN X 100K Challenge

will give participating emerging designers a chance to win a grand prize of

$100,000 along with a chance to be featured in SHEIN's Fall/Winter 2021

virtually streamed fashion showcase

Global fashion and lifestyle retailer SHEIN will be hosting the first-ever

SHEIN X 100K Challenge series this summer. The 4 episode series will feature a

star-studded panel of judges including Khloé Kardashian, Law Roach, Christian

Siriano, Jenna Lyons and Laurel Pantin. The Be Bold, Be You challenge will

kick-off with 30 emerging designers, who will compete for a chance to make it

to the final top 5.

Photo -

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Logo - https://mma.prnewswire.com/media/1590321/Shein_Logo.jpg

The 5 finalists will earn the opportunity to fly to Los Angeles for the finale

and a once in a lifetime chance to be mentored by the judges (1-on-1) during

the final challenge: Be You!. The winning designer will be announced on the

series' last episode: Sunday, September 12th, and will take home the grand

prize of $100,000.

These SHEIN X designer creations will be showcased during SHEIN's Fall/Winter

2021 virtual fashion show and streamed to millions of viewers globally. The

SHEIN X 100K Challenge series begins on Sunday, August 22nd, via SHEIN's free

app (

https://c212.net/c/link/?t=0&l=en&o=3252729-1&h=2340160640&u=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fshein-fashion-shopping-online%2Fid878577184&a=SHEIN%27s+free+app

) as well as SHEIN's official YouTube, Twitter, Instagram and Facebook.

SHEIN launched the SHEIN X designer incubator program in January 2021. The

ongoing program aims to provide emerging fashion designers the opportunity to

partner with SHEIN and take their brands to new heights. The online series

program is one of many large philanthropic initiatives from the brand in 2021,

and aims to bring people together in celebration of fashion.

Download the SHEIN app on iPhone or Android at the Apple App Store (

https://c212.net/c/link/?t=0&l=en&o=3252729-1&h=1477041964&u=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fshein-fashion-shopping-online%2Fid878577184&a=Apple+App+Store

) or visit www.shein.com for more details.

                                Episode Air Dates

                     Sunday, August 22, 2021 (2:00 PM- PST)

                     Sunday, August 29, 2021 (2:00 PM- PST)

                     Sunday, September 5, 2021 (2:00 PM- PST)

                     Sunday, September 12, 2021 (2:00 PM- PST)

About SHEIN X:

SHEIN X provides emerging fashion designers and illustrators the opportunity to

partner with SHEIN, and take their designs and brands to new heights.

Specifically developed to offset recurring infringement issues within the

industry, SHEIN X offers emerging talents to grow their revenue streams, gain

exposure and tap massive Gen Z audiences across the globe.

The platform will amplify the designer's product and brand to the massive

global SHEIN consumer base, while highlighting each of their unique and stylish

brand identities. SHEIN will work closely with the designers and take them from

the inception phase to sampling, production, and distribution (via the SHEIN

website).

Click HERE: (

https://c212.net/c/link/?t=0&l=en&o=3252729-1&h=1063998059&u=https%3A%2F%2Fshein.top%2Fsheinxapply&a=HERE

) to sign up for SHEIN X

About SHEIN:

Founded in 2008, SHEIN is a fast-fashion e-retailer with a global network that

spans 220 countries and regions. Here at SHEIN, we place a premium not on our

apparel, but on choice. That's why we drop 1000 new fashion items daily,

spoiling our customers with a dizzying selection of on-trend womenswear that

they can mix and match to their heart's delight. We do this because we believe

that the clothes we wear reflect our personalities and we want to empower

today's women to explore and express their individuality. With the abundance of

choice we provide, our customers can intricately craft that perfect look which

reflects their individuality. Simply put, we help you do you. To learn more

about SHEIN, follow us at shein.com (

https://c212.net/c/link/?t=0&l=en&o=3252729-1&h=2912688274&u=https%3A%2F%2Fshein.top%2Fsheinx100k&a=shein.com

), instagram.com/sheinofficial (

https://c212.net/c/link/?t=0&l=en&o=3252729-1&h=171529670&u=https%3A%2F%2Fwww.instagram.com%2Fsheinofficial%2F%3Fhl%3Den&a=instagram.com%2Fsheinofficial+

)and youtube.com/shein (

https://c212.net/c/link/?t=0&l=en&o=3252729-1&h=1840940102&u=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCyLC0byWRwTw16Gc74SPp9w&a=youtube.com%2Fshein

).

SOURCE: SHEIN; Walker Drawas

CONTACT: Media contacts: Jennifer Walker, Walker Drawas,

Jennifer@walkerdrawas.com; Caroline Rosato, Walker Drawas,

Caroline@walkerdrawas.com; Sam Mittman, Walker Drawas, Sam@walkerdrawas.com