DOCOMO Digital powers Optus's next-gen subscription product SubHub
PR91166
SYDNEY, Aug. 18, 2021 /PRNewswire=KYODO JBN/ --
DOCOMO Digital, the world's preeminent mobile commerce enabler, has
co-developed a next-generation smart subscription management and bundling suite
for Optus, one of Australia's leading telecommunications and technology
companies. Optus SubHub, is a subscription management service designed to be a
one-stop shop for consumers to seamlessly manage their 3rd-party OTT
subscriptions and avail exciting discounts and bundled offers from Optus.
Consumers can conveniently and securely pay for these subscriptions as part of
their monthly mobile phone or broadband bills.
Australia is ranked seventh globally in terms of penetration of leading video
streaming services, according to Statista[1]. Optus SubHub will make adding and
modifying these and other subscriptions a breeze for Optus customers. Optus
chose to work with DOCOMO Digital for their productized Software-as-a-service
(SaaS) platform with mature APIs, successful deployments, and existing
integrations with leading brands such as Amazon Prime. Optus wanted to work
with a provider with global experience in integrating global OTT providers and
managing subscription bundles and promotions for large mobile carriers.
"SubHub takes the clutter of managing multiple OTT subscriptions away from our
customers to offer a simple user experience and more value from. We found the
right partner in DOCOMO Digital to bring SubHub to market with their proven
track record in direct carrier billing and subscription bundling," Optus Head
of TV and Content, Corin Dimopoulos said.
"As a progressive carrier, Optus is developing the next-generation digital
services business beyond connectivity, and we are very excited to be a part of
this journey. Our productized SaaS platform is purpose-built to reduce
time-to-market and effort on the part of Optus's internal teams while offering
robust analytics, reporting and fraud prevention", said Jonathan Bennett, Chief
Commercial Officer at DOCOMO Digital.
Optus will launch SubHub with exciting promotions on Amazon Prime, Kindle
Unlimited and Calm this month, with more services to come, visit
www.subhub.optus.com.au.
About Optus
Optus (Singtel Optus Pty Ltd) was founded in 1991 and is one of Australia's
leading telecommunications companies and part of Singtel. Optus has over 10M
customers and operates Australia's home of premium European football; video
streaming service Optus Sport - which launched in June 2016. Optus holds the
exclusive rights in Australia for the English Premier League, Barclays FA
Women's Super League and is the home of the FIFA Women's World Cup 2023 in
Australia and New Zealand. Optus Sport, with more than 900,000 active
subscribers, also offers customers health and well-being content through OS
Fitness.
For more information, visit https://www.optus.com.au/
About DOCOMO Digital
DOCOMO Digital is the international payments business of NTT DOCOMO. We partner
with carriers, merchants, OTT services, app stores and payment providers in
both developed and emerging markets around the world. We solve the challenges
of customer acquisition and retention, regulation, and complexity for our
partners with alternative payment methods such as direct carrier billing and
digital wallets. With teams based in fifteen countries, we enable our partners
to grow their digital services revenues while enhancing the customer experience
for their users. Our robust managed services platform and coverage across
carriers and the most locally relevant payment methods enable faster
time-to-market, especially for streaming, gaming, eCommerce, and productivity
application providers.
For more information, visit www.docomodigital.com or find us on LinkedIn.
Logo - https://mma.prnewswire.com/media/1529217/DOCOMO_Digital_Logo.jpg
Media enquiries:
Rahul.mudgal@docomodigital.com
Tel: +65 9781 7160
[1] https://www.statista.com/topics/5038/video-streaming-industry-in-australia/
Source: DOCOMO Digital
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