PR91199

DALLAS, Aug. 19, 2021 /PRNewswire=KYODO JBN/ --

  -- Likewize reimagines the future of technology – where any issue, with any

     device, is quickly and painlessly resolved for a life uninterrupted

Brightstar has today announced a comprehensive rebrand of its company, designed

to showcase the transformation from its origin as a mobile phone distributor to

the complete tech protection and support provider it has become. Under the new

name 'Likewize', the company is committed to advancing the world by making

people's technology problems painless and resolving any problem they may

encounter.

Logo - https://mma.prnewswire.com/media/1596703/Brightstar_Logo.jpg

Logo - https://mma.prnewswire.com/media/1596704/Likewize_Logo.jpg  

Technology has fundamentally changed the way we live, work, and interact with

one another to the extent that reliance on devices has never been greater.

Today, people cannot function productively or live happily without their

personal tech – even the slightest interruption can cause significant

disruption. Likewize's mission is to offer the most comprehensive protection

against any technology disruption. Whether a device is lost, stolen, damaged,

malfunctioning, in need of an upgrade or the user does not know how to do

something, Likewize provides a solution.

"At its core, the company was founded to identify ways of giving people easy

access to technology," said Rod Millar, Likewize CEO. "Since then, we have

continually expanded our capabilities to solve the evolving problems of the

technology industry. Over the past decade we have undergone a fundamental

transformation journey, from a distributor to a tech protection and support

company."

"Due to the company changing fundamentally, we knew it was necessary to change

the brand to accurately reflect this profound shift. Likewize offers a much a

stronger sense of our identity and what we want to accomplish. I've felt we

have been the industry's best kept secret and now that is all about to change."

The rebrand comes after a period of significant global investment for the

company, with approximately $1 billion USD invested on industry-leading systems

and services. This included the acquisitions of LucidCX and WeFix, which added

premium tech support and mobile repair capabilities to Likewize's strategically

expanding service portfolio. Likewize is now unique in its category in that it

offers the broadest and best range of after-sales products and services,

including:

  -- Tech Protection: Expert service and fast resolution (tech insurance,

     extended warranty)  

  -- Tech Repair: In store. At home. Anywhere repair (come to you repairs, walk

     in repairs, mail-in repairs)

  -- Tech Renewal: Making technology affordable for all (trade ins, recycling

     and certified devices, logistics and supply)

  -- Tech Support: Always on tech expertise and customer support (premium tech

     support, knowledge management, customer engagement)

Likewize is a B2B2C company trusted by many of the world's biggest banks,

brands, and telcos to ensure their customers have continuous connection to the

technology that makes their lives easier. Clients include Barclays, Amazon,

Tesco, Telefonica, Aon, Vodafone, Walmart, Rogers, Samsung and O2.

"Over recent years as the importance of technology has grown in our daily

lives, so too has the importance of keeping people connected and this is our

singular focus each and every day," continued Millar. "But we got to the point

where we were misunderstood-many people did not realize the value we bring, why

we exist, the breadth of what we do, or the advanced technology we are using to

enable us to be uniquely better than anyone else. Perception of us lagged

behind reality and we recognized the need to make people reassess who we are

and what we do."

In conjunction with the rebrand, Likewize also announced the opening of a new

state-of-the-art fulfillment center in the Dallas-Fort Worth metropolitan area

in the U.S. The highly automated facility will enable Likewize to keep pace

with its ongoing growth, enhance the overall customer experience and optimize

its U.S. footprint. It will also serve as Likewize's global supply chain center

of excellence, while creating a projected 500 local jobs that will help to

process 42 million devices per year.

The new facility comes hot on the heels of the opening of the company's new

customer contact center in Crewe, U.K., part of Likewize's EUR 50M investment

into the country to provide a dedicated hub for excellence in customer service.

Likewize is trusted to look after approximately a billion of its customers'

customers. It operates in over 30 countries, resolving 250 million problems

each year across insurance, warranty, repairs, trade-ins, recycling, and

premium tech support.

For more information visit the Likewize website: www.likewize.com

About Likewize

When your tech goes wrong, Likewize makes it right. Likewize offers the most

comprehensive protection against any technology disruption. Whether a device is

lost, stolen, damaged, malfunctioning, in need of an upgrade or the user does

not know how to do something, Likewize provides the solution. Trusted by the

world's largest brands, telcos, and banks, looking after approximately a

billion of our customers' customers. We operate in over 30 countries, resolving

250 million problems each year across insurance, warranty, repairs, trade-ins,

recycling and premium tech support.

SOURCE: Brightstar

CONTACT: Alexus Allen, Alexus.Allen@brightstar.com, Mobile: +1 804.712.4074