PR91258

HO CHI MINH CITY, Vietnam, Aug. 23, 2021 /PRNewswire=KYODO JBN/ --

The Vietnam Dairy Products JSC (Vinamilk) is accelerating R&D efforts to create

innovative products enriched with local flavours to satisfy global customers'

diverse tastes.

With its strategic investment in product development, international expansion,

and commitment to sustainability, Vinamilk has become the only Vietnamese dairy

company in the Top 50 global dairy producers[

https://en.prnasia.com/releases/apac/vinamilk-jumps-six-notches-among-global-top-50-leading-dairy-companies-318945.shtml]

in 2021, ranked 36th.

Vinamilk's local touch earns international trust

Vinamilk's R&D efforts have developed customized products tailored to the

Asian, African and Middle East markets, despite the challenge of limited

research data in some regions.

Starting with only one infant cereal SKU, the company has since successfully

developed and established 66 SKUs in multiple markets. One of Vinamilk's

successful innovative products is the Vinamilk Ridielac infant cereal with

banana & date flavour. Launched in the Middle East market 5 years ago, this

infant cereal with a twist of distinctive local flavour has been widely

received, underpinning the subsequent penetration into the North African region

upon the shared sentiment towards this delicacy.

The dairy giant has also enriched its African products with vitamin A and

minerals to help tackle the challenge of vitamin A deficiency. This problem has

left 42.4% of sub-Saharan African children with an increased risk of childhood

mortality.

In the Middle East, which makes up 80% of Vinamilk's export revenue, the

brand's localised Ridielac product is a favourite among locals, especially for

the variety in flavours that has enabled consumers to switch regularly for

their babies' daily diet.

In Asia, Vinamilk has introduced sweetened condensed coconut milk in Japan to

address demands for plant-based milk, while catering to local consumers with

milk allergy.

"Our long-term relationship with Vinamilk was built upon accurate and flexible

export services and high-quality products meeting all Japanese standards. We

found the newly developed Condensed Coconut Milk impressive, and hold very high

expectation that it will perform well in this market," said Mr. Jun Hamada,

Vinamilk's Japanese partner.

The sustaining business strategy that results in growth despite COVID-19

Vinamilk's overseas success significantly contributed by solid R&D team of

highly qualified personnel with deep knowledge on food regulations in the

export markets, together with continuous investment in global cooperation.

Along with local partners including domestic and international nutrition

research institute cooperation, Vinamilk provides nutritional values that best

fit the local market.

Since 1998, Vinamilk has recorded significant growth of export markets,

exported product categories and SKUs. Overseas business currently accounts for

15 percent of Vinamilk's total revenue.

With its business strategy and sustainable focus, Vinamilk grew steadily in the

1st half of 2021 despite COVID-19 challenges, boasting an export revenue of VND

2,772 billion (US$ 121.5 million), up 13.1% YoY.

Vinamilk continues to make significant investment for global expansion

Looking forward, Vinamilk aims further its global reach to serve more

international markets. The company has announced a joint venture with Del Monte

- a leading producer and distributor of F&B products in Philippines. The

strategy to invest extensively in the dairy industry and offer Filipino

consumers healthy dairy and beverage products that fit their tastes at

reasonable prices. The joint venture's products are expected to reach Filipino

consumers in September 2021.

Vinamilk has three factories in the US, New Zealand, and Cambodia and a dairy

farm complex in Laos. The first constructional phase of the farm complex which

has a capacity of 8,000 cow heads that produces approximately 44,000 tons of

milk each year, is expected to be put into operation in the 1st quarter of

2022.

About Vinamilk

Founded in 1976, Vinamilk currently owns 16 factories and 13 farms in Vietnam

and overseas. The company possesses strong R&D competencies with highly

competent human resources and well-equipped, modern laboratories with VILAS —

ISO/IEC 17025 certification.

Media:

Ms. Pham Hong Hanh

+84-28-54-155-555

phhanh@vinamilk.com.vn

International Business:

Mr. Vo Trung Hieu

+84-28-54-155-555(Ext.102102)

vthieu@vinamilk.com.vn

SOURCE Vinamilk

Image Attachments Links:

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   Caption: Vinamilk's innovative products enriched with local flavours

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   Caption: Vinamilk's R&D department contributes significantly to the success of exported

products

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   Caption: Vinamilk's Export Business Overview