PR91223

TOKYO, Aug. 25, 2021 /PRNewswire=KYODO JBN/ --

AdColony's newest product allows advertisers in Japan to seamlessly integrate

social media ads into gaming environments

AdColony, the world's leading gaming mobile advertising company, today launched

its latest product - Social Ads. The product enables advertisers across Japan

to take existing campaigns that run on social media, such as image, carousel

and video posts, and seamlessly place them within the mobile gaming environment.

The solution is designed with two objectives in mind: to offer a greater reach

into Japan's wide and diverse mobile audiences, and to maximise potential

incremental reach of the gaming audience that might not be active in social

media, while minimizing brand safety risk.

85% of consumers in Japan follow an influencer, and 71% of marketers plan to

include influencer marketing in their campaigns this year. AdColony's latest

product allows brands to enhance their impact by combining the reach of

influencers for their social media campaigns, extending this reach to 62

million gamers in Japan.

Daisuke Niwa, Director, AdColony, said, "Gaming was perceived to only appeal to

young males, yet the reality is that gamers are a diverse group with their own

characteristics: they are older, 47% are female, and more affluent than you

might think. Gaming also contains the majority of social media users.

In fact, advertisers who traditionally engage on social media are at a

disadvantage when attempting to reach 'social media dark audiences' as many

users also use ad blockers. At the same time, much of users' data is confined

to the individual social media platform. Gaming provides a brand-safe platform

for advertisers to reach these consumers. Game environments offer advertisers

greater insights into players' behavioural data and prioritise viewability of

the ads."

AdColony is already gearing up to launch a second phase, which brings

shopability into these gaming ad units.

About AdColony

AdColony, a fully-owned subsidiary of Digital Turbine, Inc., drives business

outcomes that matter for brands & agencies expanding their reach with the power

of mobile, and helping app publishers grow via monetization and user

acquisition tools. AdColony has a reach of more than 1.5 billion monthly users

across the globe and is known for its award-winning video creative, with

cutting-edge ad engagement innovations like Instant-Play™, Aurora™ HD Video,

Playables, and more.

SOURCE:  AdColony

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   Caption: AdColony Social Ads