PR91282

JAKARTA, Indonesia, Aug. 24, 2021 /PRNewswire=KYODO JBN/ --

Equipped with Techking custom-made new type tires, 200 HINO heavy-duty trucks

recently came into service for one client in Indonesia. This is the largest

order to the Techking Indonesia rep office since its establishment,

demonstrating that the localization strategy adopted by Techking and its

Indonesia rep office has enhanced client base and recognition in less than one

year.

Established in November 2020, Techking Indonesia is the first rep office, a

milestone in the execution of localization strategy further to the Techking

Australia branch. With advantages in localized technology, distribution chains,

and services, Techking is capable to win the favor of more clients. To this

end, the Indonesia rep office is supposed to meet the goal of implementing

localization closer to consumers and achieving a growth rate of 80% in the

first year.

Since its establishment, the rep office has expanded its operation rapidly and

implemented a localization strategy based on the Company's Three-lever Business

Model. Development managers are responsible for local client demand researches

and work with the HQ on tailored R&D; account managers focus on product

management and moving down the distribution chain closer to consumers; foreign

service engineers target product post-sales services and field services. To

local partners, Techking also acts as a sincere collaborator and works closely

with them by listening to customers and exploring solutions in the joint

efforts.

With the implementation of localization, the Indonesia rep office has

dramatically enhanced its market insights, distribution channel planning,

product R&D, business development, program operation, and so on, and achieved

performance ahead of expectations. The rep office lead Friedrich Wang

explained: "The sales revenue in the first six months has already equaled to

that in the whole year of 2020. We initially set the growth rate to 80%. Now we

adjust to 100% and more ambitiously to 120%."

To guarantee the three-year compound growth rate of 40%, Techking VP Raymond

Zhang said: "(The Company) will conduct planning, management and performance

review for the Indonesia rep office from four perspectives, i.e. 'base-focused,

high quality, sustainable, and risk controlling'. We will also prioritize

capability building and provide full support to the Indonesia rep office for

the completion of its goal."

Source: Techking Tires Limited