PR91327

NEW YORK, Aug. 26, 2021 /PRNewswire=KYODO JBN/--

  -- The new deeply hydrating formulas deliver up to 72 hours of hydration,

     high-humidity protection, and frizz reduction.

Bumble and bumble (

https://c212.net/c/link/?t=0&l=en&o=3271028-1&h=2106226693&u=https%3A%2F%2Fwww.bumbleandbumble.com%2F&a=Bumble+and+bumble

), the authority in professional hair care and styling products, introduces the

Hairdresser's Invisible Oil Ultra Rich collection, a comprehensive haircare

regimen that delivers velvety, ultra-rich hydration to the driest hair.

Photo - https://mma.prnewswire.com/media/1602098/Invisible_Oil_Ultra_Rich.jpg

Photo -

https://mma.prnewswire.com/media/1602099/Hairdresser_Invisible_Oil_Ultra_Rich.jpg

Photo - https://mma.prnewswire.com/media/1602100/Invisible_Oil_Ultra_Rich.jpg

An extension of the best-selling Hairdresser's Invisible Oil collection, Ultra

Rich includes a Shampoo, Conditioner, and Hyaluronic Treatment Lotion that

together deliver scalp-to-ends nourishment and up to 72 hours hydration,

high-humidity protection, and frizz reduction.

Hairdresser's Invisible Oil Ultra Rich is formulated for all hair types and

textures, 4C-1A, in a creamy formula infused with skincare-grade biomimetic

Hyaluronic Acid, Kalahari Melon Seed Oil, and the Hairdresser's Invisible Oil

signature 6-oil blend.

"We developed Ultra Rich after noticing an unmet need for deep hydration,

particularly for consumers with extremely dry, thick, frizzy hair. Formulated

with powerful skincare-inspired ingredients, these products combined are able

to provide hydration for days," said Christine Hall, Vice President, Hair Care

& Color Research & Development at The Estée Lauder Companies, the parent

company of Bumble and bumble.

Color-safe and free of sulfate cleansers, the Shampoo and Conditioner gently

cleanse and nourish, leaving hair soft, shiny, and smooth.

The powerhouse of the cruelty-free range is the Hyaluronic Treatment Lotion, a

multi-tasking leave-in that is a haven of moisture for dry, brittle hair. It

helps to prevent split ends, detangles, and protects against breakage, while

simultaneously providing heat protection up to 450°F/232°C.

"With recent launches Bb.Curl, Bb.Illuminated Blonde and now the Ultra Rich

collection, we are continuing to expand our offerings for all hair types,

textures and style preferences," said Amber Garrison, Senior Vice President and

Global General Manager, Bumble and bumble.

Hairdresser's Invisible Oil Ultra Rich is available now at Bumble and bumble

Flagship NYC Salons, Bb.Network Salons, bumbleandbumble.com and Sephora.

#HairdressersInvisibleOil #BbUltraRich

About Bumble and bumble.

Bumble and bumble began as a New York City salon in 1977, where Bumble and

bumble hairdressers clipped, colored and styled their way into prominence in

magazines, on runways, and backstage around the world.

The brand is inspired by masters of the craft – hair stylists and colorists who

are obsessed with technical and artistic excellence through bold

self-expression. Bumble and bumble invents products to meet these

professionals' exacting standards that are also easy enough for anyone to use.

From the iconic, wave-enhancing Surf Spray to the bestselling,

mega-moisturizing Hairdresser's Invisible Oil range, these well-loved products

are used by the pros in Bumble and bumble salons and by millions of people

around the world at home every day.

Bumble and bumble creates products for all hair types, textures, and styles

with uncompromising quality to instantly elevate your personal style with an

effortlessly modern look. Bumble and bumble is deeply, passionately, and

fearlessly dedicated to the craft of hair.

Source:  Bumble and bumble

CONTACT: Amanda Massey

         amandam@bumbleandbumble.com