TenMax and Gojek partner to provide AI-based Martech solution to Indonesian merchants and brands
PR91350
TAIPEI, Aug. 30, 2021 /PRNewswire=KYODO JBN/ --
TenMax announces partnership with Gojek to provide AI-based Martech solution to
marketers in Indonesia, enabling merchants and brands to access plan and
monitor their digital marketing efforts in real time manner.
TenMax.io, a marketing technology (Martech) firm, announced a partnership with
Gojek, Southeast Asia's leading on-demand platform, to support GoGAN, Gojek
Advertisement Network, in delivering best-in-class ad services to consumer
brands, merchants, and ad agencies of all sizes in Indonesia.
Leveraging TenMax's artificial intelligence and Gojek's insights-driven
platform, the partnership will enable brands, agencies, and merchants to access
a one-stop advertising solution to plan, measure, and optimize their digital
marketing efforts across social media and content sites.
"We are thrilled to partner with Gojek to support GoGAN in Indonesia, by
combining our expertise and Gojek's valuable insights to introduce solutions to
Indonesian digital economy," said Dr. Nathan Chu, TenMax's CEO.
Gojek is founded on the principle of utilizing technology to remove life's
daily frictions by connecting consumers to the best providers of goods and
services in the market, from transportation to food and many other services.
"In collaboration with TenMax.io, we are further reducing the friction of
digital media buying, allowing our merchant partners and global brand clients
to optimize their digital marketing initiatives of all sizes, powered by our
user-base and first-party insights, and the proprietary martech platform from
TenMax.io, to create value for the Gojek ecosystem," Antoine de Carbonnel,
Gojek's Chief Commercial Officer added.
GoGAN's proprietary artificial intelligence (AI) or deep learning technology
can assist marketers in key aspects of programmatic media buying through:
-One-stop shopping cross-channel media buy: buy Facebook/Instagram and local
website ad space in a few clicks. The real time bidding (RTB) capability makes
sure advertisers get superior costs per click and impressions to reach their
target audiences.
-Real time analytics and performance report generating dashboard, which
provides brands and agencies insights and allows them to recalibrate marketing
strategy.
"Co-working with the Gojek team has been a pleasure, the insights allows us to
further train and optimize our real time bidding (RTB) algorithm, placing the
right contents to the right audiences at the right cost. With satisfactory
initial results, we now work with more partners from the ad agencies world,
premium content publishers, and the entire Gojek ecosystem, from global FMCG
brands, consumer electronics, to regional SMBs, and MSMEs, to GoGAN platform as
a solution for any company in Indonesia and beyond," said Brian Yang,
TenMax.io's Managing Director.
"We engaged with brands beyond the food sectors, including insurance, banking,
lifestyle, fashion, gaming, and we look forward to working with ad agencies as
well to provide the innovative solution to more world brands," said de
Carbonnel.
Globally, ad-services on e-commerce giants are now contributing billions of
revenues per quarter and growing at 60%+ YoY, which further increases overall
transaction volume. Yang hopes the collaboration can help drive such flywheels
for the new partnership between TenMax and Gojek and benefit the entire
ecosystem.
Through long-standing commercial and technical partnerships with leading ad
platforms such as Facebook and Google, TenMax and its sister company
cacafly.com(http://cacafly.com/), has provided digital marketing services to
over 10,000 clients in Taiwan, Vietnam, and Malaysia.
About TenMax
Established in 2015, TenMax Ad Tech Lab developed full suite digital marketing
solution, which includes DSP (Demand Side Platform), SSP (Supply Side
Platform), DMP (Data Management Platform), and Ad Exchange system. TenMax is
part of funP Innovation Group, backed by leading VCs such as CDIB Capital Group
and the CID Group.
SOURCE: TenMax
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=399382
Caption: Tenmax exec team in Taipei HQ: Front row from left to right - Jeremy Lin,
Dr.Nathan Chiu (CEO), Brian Yang (Managing Director), Eureka Tseng (PM). Back
row from left to right - Tom Su, Jay Chau, Tsung-Yin Tsai and Dr.Richard Hsiao
(VP of Engineering).
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