Century-old Professional Cleaning Brand Eureka Appoints Top Asian Idol Jackson Yee as Global Ambassador
PR91405
DETROIT, Sept. 1, 2021 /PRNewswire=KYODO JBN/ --
On August 26, 2021, Eureka, a century-old cleaning equipment provider,
announced the appointment of Jackson Yee, a famous Asian singer, dancer and
actor, as its global ambassador.
Within 24 hours of the announcement, the Sina platform witnessed 680 million
views, 700 million impressions and the initiation of over 2.2 million
discussions related to appointment across social media platforms, setting a new
record in terms of the impact of a celebrity endorsement.
Jackson is one of the top Chinese stars with over 80 million followers on
Weibo. Over the period of his career, he has endorsed several leading brands.
At the tender age of 13, Jackson was already becoming famous in and beyond
China, and, has since garnered numerous industry awards. Yet, he never once sat
on his laurels, but rather constantly sought to enhance his professional skills
while remaining true to his beliefs. Awards earned include Best New Performer,
Best New Artist and Best Actor for his first performance in a film. In
addition, he is widely respected in his home country for his professional
competence and his appearance in the 2021 Forbes China Celebrity list which he
earned mainly for his positive impact on communities and for his commercial
value.
Whether an individual or a brand, it remains paramount to strive for perfection
by constantly enhancing the associated professional skills in the chosen field.
Jackson continues to build on his experience and expertise, and so does Eureka.
As a house cleaning brand established 112 years ago, Eureka is committed to
innovation and R&D backed by a leading branding concept and technological
advancements over a century. In line with its dedication and professionalism,
the brand focuses on providing shoppers worldwide with an excellent user
experience while helping create a clean and comfortable living environment via
high-quality cleaning solutions.
The partnership between the 112-year-old professional cleaning equipment brand
and a rising and top artist with proven skills will go miles in raising
awareness of the Eureka brand and Eureka's vision of creating a clean and
healthy living environment while delivering easy-to-use and efficient house
cleaning products.
For more information, please visit: https://www.eureka.com
SOURCE: Eureka
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