PR91423

HONG KONG, Sept. 1, 2021 /PRNewswire=KYODO JBN/--

PR Newswire announced the launch of Cision Social Listening in the Asia-Pacific

region today. Cision Social Listening is embedded in the media monitoring and

analysis platform Cision Communications Cloud®, with technical and data support

from Brandwatch, a global leader in deep social media listening and digital

consumer insights. Brandwatch was acquired by PR Newswire's parent company

Cision in mid-2021.

The launch allows users to access the world's largest database of online

conversations, providing structured and in-depth analysis through leading

Artificial Intelligence technology to help businesses make the most intelligent

brand decisions.

"Our investments in data science and AI will help marketers, communicators and

researchers better understand conversations taking place on digital channels

worldwide and apply insights to deliver better outcomes for their business,"

said Abel Clark, CEO of Cision.

Brands can leverage Cision Social Listening's deep social listening and

analysis capabilities to better manage brand reputation, evaluate brand

performance, and identify and manage crises in real time.

1. Brand Reputation Management

Brands can attain a deeper understanding by tapping into conversations from

Twitter, Facebook, Instagram, YouTube, Reddit, Tumblr, Flickr, and hundreds of

online forums and review sites. With defined search strings and AI-enabled

automatic sorting of topic labels, analysis results are highlighted in the

Topic Wheel. This vastly reduces the time spent by brands manually screening,

labeling and sorting data and enhances the efficiency of data analysis.

Moreover, Cision Social Listening offers emotion interpretation based on

sentiment classification, which further increases the accuracy of analysis and

identifies the true meaning implied in conversations that traditional methods

cannot capture.

2. Evaluation of Brand Performance

Cision Social Listening features strong analytics and reporting capabilities,

aligning communications strategies with business results through measurement

indicators including audience reach, number of social media mentions, number of

brand mentions, official website traffic and conversion rates.

With continuous tracking and analysis, brands can understand what users and

stakeholders think and talk about, and evaluate changes in the brands, products

and services, competitors and the entire industry, helping brands effectively

evaluate their communications campaigns and make intelligent brand decisions.

3. Crisis Management

In addition to daily customized reports, Cision Social Listening can detect

peaks and surface trends by populating and processing content automatically in

the dashboard. As analytics results are updated in real time, a more

evidence-based approach can be taken during the unfolding crisis.

To learn more about how Cision Social Listening can support your communications

effort, please visit here[ https://en.prnasia.com/products/monitor/csl/ ].

About Cision

As a global leader in PR, marketing and social media management technology and

intelligence, Cision helps brands and organizations to identify, connect and

engage with customers and stakeholders to drive business results. PR Newswire,

a press release distribution network of 1.1 billion influencers, and Falcon.io,

a one-stop social media management platform, headline a premier suite of

solutions. In addition, Cision acquired Brandwatch, a social media monitoring

platform, this year. Cision has offices in 24 countries throughout the

Americas, EMEA and APAC.

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's largest

multi-channel, multi-cultural content dissemination network with comprehensive

workflow tools and platforms, PR Newswire powers the stories of organizations

around the world. PR Newswire serves tens of thousands of clients from offices

in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.

Visit www.prnasia.com for more information.

SOURCE: PR Newswire

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=399589

   Caption: Topic Wheel

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   Caption: Emotion Volume

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   Caption: Total volume

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   Caption: Mention volume over time

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   Caption: Peak detection & Alerts setting