PR91368

NEW YORK and PARIS, Sept. 2, 2021 /PRNewswire=KYODO JBN/--

-- Funding Led by InfraVia Growth Targets $47.5+ Billion Organic Search Market

with a 20% CAGR

Botify, the leading enterprise software company for performance-driven organic

search (https://c212.net/c/link/?t=0&l=en&o=3273315-1&h=2943157489&u=http%3A%2F%2Fwww.botify.com%2F&a=performance-driven+organic+search), today announced that it has closed $55 million USD in Series C funding led

by InfraVia Growth, with participation from Bpifrance through its Large Venture

fund, as well as existing investors Eurazeo and Ventech. Nicolas Herschtel from

InfraVia and Antoine Izsak from Bpifrance Large Venture will join Botify's

Board of Directors.

Photo - https://mma.prnewswire.com/media/1603661/Botify_Founders.jpg

Logo -  https://mma.prnewswire.com/media/826824/botify___Logo.jpg

This investment round will help Botify scale its solution to meet increased

market demand and reflects the strategic role of organic search for long-term,

profitable growth. In 2020, businesses spent $47.5 billion on SEO (https://c212.net/c/link/?t=0&l=en&o=3273315-1&h=4056150611&u=https%3A%2F%2Ffinancesonline.com%2Fseo-statistics%2F&a=businesses+spent+%2447.5+billion+on+SEO) related products and services.

The SEO market is projected to grow at a 20%

CAGR by 2025 (https://c212.net/c/link/?t=0&l=en&o=3273315-1&h=2542045766&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fglobal-search-engine-optimization-services-market-report-2021-to-2030---covid-19-impact-and-recovery-301263120.html&a=projected+to+grow+at+a+20%25+CAGR+by+2025).

"The investment comes on the heels of a year during which online activity

accelerated. The pandemic forced brands across all industries to quickly

reassess their digital marketing investments or speed up their digital

transformations. With the ability to drive sustainable traffic and revenue -

and deliver a high ROI, organic search marketing has become a core strategy

helping enterprise brands navigate this new world," said Adrien Menard,

Co-Founder and CEO of Botify. "The additional funding will assure we can fuel

our product innovation, notably in organic search automation, grow our global

presence, specifically in APAC, and support our partner ecosystem development."

Since its founding in 2012, Botify has been at the forefront of enterprise SEO,

empowering leading companies such as Expedia, L'Oréal, The New York Times,

Groupon, Marriott, Conde Nast, Crate & Barrel, Fnac Darty, Vestiaire

Collective, and Farfetch, with the most robust set of analytics to understand

and improve the discoverability of their websites by search engines, in turn

driving traffic and conversions from intent-based consumers. Today, Botify not

only delivers insights across the entire search funnel, but also AI-powered

recommendations and the ability to automate time- and resource-intensive SEO

implementations that drive real business outcomes.

Nicolas Herschtel, Partner at InfraVia, will join Botify's Board of Directors.

He commented, "We are very excited to contribute to Botify's high growth and

innovation and help them deliver against an ambitious product roadmap. We have

been extremely impressed with the founders' vision for the future of search and

we are confident that with their unique data model and focus on automation,

Botify is well positioned to build upon the market momentum and continue to

transform the SEO market."

After getting its start in Europe, Botify entered the US market in 2016 which

now accounts for more than 60% of the company's revenue. Building upon the

success, Botify is establishing and growing operations in Asia Pacific.

"We have been impressed by Botify's rapid growth and the fact that they are

enabling some of the largest and most sophisticated websites in the world to

drive measurable revenue growth through organic search. The quality and

scalability of the Botify platform sets it apart as a leader within the search

landscape. Bpifrance prides itself to back such an innovative company in a fast

growing and dynamic market," said Antoine Izsak, Investment Director at

Bpifrance Large Venture, who also joins Botify's Board of Directors.

Chloe Giard, Investment Director at Eurazeo, also commented, "It's been

incredible to watch Botify's evolution since our first investment in 2016. Not

only have they been smart about their product innovation, leveraging the power

of AI and machine learning to create even more value and efficiency for their

customers, but the strategic partnerships they've forged with the likes of

Google Cloud and Salesforce Commerce Cloud are indicative of how integral

search has become in today's digital strategies. We're thrilled to continue

supporting Botify on its journey to redefine search marketing."

"As an early believer and Series A investor, Ventech has had the chance to

support the Botify team in its development in the US from day one," remarked

Ventech General Partner Claire Houry. "With organic search marketing stepping

into the driver's seat in the race between enterprise brands for category

domination, the founders' vision for the future of search combined with

analytic superiority and automation affirm our confidence in Botify's ability

to be THE global leader in search marketing."

About Botify

Botify is an enterprise software company that helps brands turn organic search

into an efficient, measurable, and sustainable channel for both traffic and

revenue growth. Powered by a unique unified data model, prescriptive insights,

and automated processes, Botify delivers an end-to-end SEO management solution

that enables customers to unlock the true growth potential of their website.

Botify is used by 500+ leading global companies across industries including

e-commerce, travel, media & publishing, classifieds, and more, including

Expedia, Macy's Farfetch, Marriott, L'Oréal, Crate & Barrel, Conde Nast,

Groupon, Github, Carvana, FNAC Darty, and The New York Times. Botify also

partners with leading technology and services companies such as Salesforce

Commerce Cloud, WordPress VIP, Google Cloud, Jellyfish, Chameleon Collective,

Foresight Digital, Contentsquare, and iPullRank.

Botify is a fast-growing, VC-backed, SaaS company with $82M in funding and

offices in New York, Seattle, Paris, London, and Singapore.

About InfraVia

InfraVia is a leading independent private equity firm, specialized in

infrastructure and technology investments. InfraVia supports entrepreneurs and

industrial players in their growth and digital strategy, accelerating their

transformation in sizeable platforms. Since 2008, InfraVia has raised EUR 5

billion of capital and invested in 30+ companies across 12 European countries.

In 2020, InfraVia launched a new investment strategy dedicated to European B2B

high-growth tech companies. The team, composed of 8 experienced professionals,

plans to make single investments of EUR10 million to EUR50 million to help them

bridge the funding gap between Venture Capital and Buy-Out stages.

www.infraviacapital.com

About Bpifrance

Bpifrance is the French national investment bank. It finances businesses - at

every stage of their development - through loans, guarantees, equity

investments and export insurances. Bpifrance also provides extra financial

services (training, consultancy) to help entrepreneurs meet their challenges

(innovation, export…). For more information, please visit: www.bpifrance.fr and

presse.bpifrance.fr - Follow us on Twitter: @Bpifrance - @BpifrancePresse

About Ventech

Ventech is a Global, Early Stage VC firm based out of Paris, Munich, Helsinki,

Berlin, Hong Kong and Shanghai with over EUR900m raised to fuel globally

ambitious entrepreneurs and their visions of the future digital economy.

Since founding in 1998, Ventech has made 200+ investments (Believe, Botify,

Mindler, Ogury, Picanova, Speexx, Veo & Vestiaire Collective) and 80+ exits

(Webedia, Curse, StickyADS.tv and Withings).

About Eurazeo

Eurazeo is a leading global investment group, with a diversified portfolio of

EUR25.6 billion in Assets Under Management, including EUR17.8 billion from

third parties, invested in over 450 companies. With its considerable private

equity, real estate and private debt expertise, Eurazeo accompanies companies

of all sizes, supporting their development through the commitment of its nearly

300 professionals and by offering deep sector expertise, a gateway to global

markets, and a responsible and stable foothold for transformational growth. Its

solid institutional and family shareholder base, robust financial structure

free of structural debt, and flexible investment horizon enable Eurazeo to

support its companies over the long term.

Eurazeo has offices in Paris, New York, Sao Paulo, Seoul, Shanghai, Singapore,

London, Luxembourg, Frankfurt, Berlin and Madrid.

Eurazeo is listed on Euronext Paris.

SOURCE:  Botify

CONTACT:

Botify, Wired Island PR, Toni Sottak, Toni@wiredislandpr.com,+1-(843)530-4442;

InfraVia, Taddeo, Antoine Denry, antoine.denry@taddeo.fr, +33 6 18 07 83 27;

Bpifrance Sarah Madani, sarah.madani@bpifrance.fr, +33 1 42 47 96 89;

Eurazeo, Virginie Christnacht, christnacht@eurazeo.com, +33 (0)1 44 15 76 44;

Ventech, Alexandra Sloves, Alexandra.sloves@ventechvc.com, +33 7 67 33 39