'Live Revival' Sees Fitness Fans Flock Back to Facilities, Finds New Les Mills Report
PR91457
LONDON, Sept. 7, 2021 /PRNewswire=KYODO JBN/ --
Les Mills 2021 Global Fitness Report spotlights how the world will work out
post-pandemic, with live workouts and "Omnichannel Fitness" tipped to prevail.
Key findings:
- Gyms worldwide making strong recoveries, with class attendances at 120% of
pre-COVID levels in markets where restrictions have lifted.
- Two-thirds of gym members prefer working out with others as opposed to alone,
with live fitness classes cited as the most popular offering at the gym.
- Live classes at the gym are more than twice as appealing as livestream
options at home, with live Instructors and "the energy of the group" both key
factors.
- But COVID legacy will live on, with 80% of gym members planning to continue
using digital workouts post-pandemic in addition to live workouts.
Gyms around the world are set for a roaring recovery as they emerge from the
pandemic, with fitness fans eager to get back to live workouts with friends.
That's according to a major new report that charts a global 'live revival',
with fitness fans flocking to facilities for greater motivation and social
connection after months of solitary home workouts.
The Les Mills 2021 Global Fitness Report – which features insights from 12,157
consumers across five continents – explores how the pandemic has changed our
fitness habits and spotlights the trends that will shape our workouts in years
to come.
Despite fears the COVID-inspired home fitness boom would spell the end for
fitness facilities, research suggests the majority of members are rushing back
to their gym. The report finds gyms worldwide making strong recoveries since
reopening, with class occupancy at 120% of pre-COVID levels in markets where
capacity restrictions have lifted.
After a year of enforced home workouts, appetite for live fitness experiences
in groups is soaring, with 85% of gymgoers interested in trying live classes in
their facility.
Two-thirds of gym members (67%) say they prefer working out in groups, while
live classes in gyms are nearly twice as popular as online classes that are
livestreamed (done by 44% of members vs 23%).
Rockstar Instructors are identified as the single most important factor for
gymgoers when choosing a live class, favored by 28%, ahead of the quality of
music (24%) and type of class (21%). Quality Instructors are cited as a key
component of the live revival, meeting strong consumer demand for added
motivation and deeper connection in their workouts.
"After months of being stuck at home, people can't wait to get back to fitness
facilities and enjoy their favorite workouts with familiar faces," says Phillip
Mills, Les Mills Founder and Executive Director.
"Much like bars, restaurants, and sports events, fitness is experiencing a real
'live revival', as people make up for lost time with a renewed appreciation for
real-world social settings.
"Many people have missed the thrill of a busy class led by a rockstar
Instructor, and the extra motivation from working out with others.
"But that doesn't mean home workouts will disappear as we emerge from the
pandemic. The digital fitness boom and the growth of home working mean
consumers are taking an omnichannel approach to their training, mixing
thrilling live workouts at the gym with the convenience of digital workouts at
home."
The impact of the pandemic on the fitness landscape is evident throughout the
report. The digital fitness boom looks set to last, with 80% of gym members
planning to continue using digital workouts post-pandemic.
'Omnichannel Fitness' – a blend of in-gym and digital home workouts – is tipped
to gain traction as we emerge from the pandemic, with the majority of
exercisers (59%) favoring a 60:40 split between gym and home workouts.
Access the full report: https://www.lesmills.com/global-fitness-report/
Media requests: press@lesmills.com
About Les Mills
Les Mills is the global leader in group fitness and creator of 20 programs
including BODYPUMP(TM) and BODYCOMBAT(TM). Les Mills workouts are delivered by
140,000 certified instructors in 21,000 gyms across 100 countries, as well as
via the LES MILLS(TM) On Demand streaming platform. The company was founded by
Les Mills – a four-time Olympian and head coach of New Zealand's track and
field team – who opened his first gym in 1968 to bring elite sports training to
the masses.
Photo - https://mma.prnewswire.com/media/1607641/Les_Mills.jpg
Source: Les Mills
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