PR91454

BLED, Slovenia, Sept. 3, 2021, /PRNewswire=KYODO JBN/--

The Bled Strategic Forum has evolved into a leading international conference in

Central and South-Eastern Europe. The 16th edition took place 31 August – 2

September in a hybrid form. The tourism panel held on 2 September brought

together top experts from Slovenia and renowned institutions, including EC,

UNWTO, WTTC, OECD, ETC, HOTREC, ECM, to discuss the future of (European)

tourism.

Prominent international and Slovenian experts, guests, panellists and

representatives of Slovenian tourism were addressed by Minister of Economic

Development and Technology Zdravko Pocivalsek, Director-General for the

Internal Market, Industry, Entrepreneurship and SMEs at the European Commission

Kerstin Jorna, Director of the Slovenian Tourist Board MSc. Maja Pak, Director

of Regional Department for Europe at UNWTO Prof. Alessandra Priante and

Director of the Portugal National Tourist Board and President of the ETC Luis

Araujo.

The pandemic has posed many questions to tourism, among the most pressing ones

are survival and recovery, along with the transformation of the tourism

industry into more resilient and sustainable one. Despite the difficult

situation, optimistic forecasts of key international tourism institutions are

on the rise. This year's Tourism Panel has discussed the question What will the

future bring to European tourism.

Panellists agreed that the pandemic has had a major impact on tourism industry

and posed many challenges, as well as opportunities. It is time to address the

shortcomings of tourism industry that have resulted from the expansion in the

last 50 years and transform tourism into a much greener, digital and inclusive

industry.

Key conclusions identified at the panel were:

1. Tourist's confidence in travel needs to be rebuilt.

2. Travel protocols and communication and coordination between the Member

States concerning travel restrictions, COVID tests and quarantine rules need to

be improved.

3. Roadmap for sustainable transition is necessary.

4. New performance indicators are needed.

5. Digital transformation of the tourism industry needs to be supported and

promoted.

6. Investments and EU funding allocation towards sustainability and

digitalization of the tourism industry is required.

7. The role of tourism at the EU level needs to be rethought.

8. DMO transition in their role to actively facilitate the industry transition

process to green, inclusive and digital needs to be supported.

Read the statements by the panellists here [

https://www.slovenia.info/en/press-centre/press-releases/17329-the-tourism-panel-at-bled-strategic-forum-highlights-the-key-challenges-of-european-tourism

]

SOURCE: Slovenian Tourist Board