PR91522

This World Literacy Day And For The Fifth Year In A Row Lancome Reaffirms Its Support To Tackle Illiteracy Worldwide With Its Global Cause 'Write Her Future'

PARIS, Sept. 8, 2021 /PRNewswire=KYODO JBN/ --

@lancomeofficial

#writeherfuture

On the occasion of International Literacy Day, Lancome celebrates this year the

50 000 women who will have benefited from the 'Write Her Future' philanthropic

program worldwide since its launch in 2017. Lancome further expands its cause

mission from literacy to mentorship for entrepreneurship initiatives with the

aim to reach over 100,000 women by end of 2022. The Write Her Future program

embodies Lancome's commitment to empower women with access to literacy,

mentoring and entrepreneurship, so that they can write their own happier

futures and achieve self-fulfilment.

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Empowering women since 2017

Since the program launched in 2017 in partnership with the NGO CARE

International, Lancome's Write Her Future philanthropic program aims to fight

the invisible taboo that is female illiteracy.

This year, Lancome's is proud to share a number of milestones and achievements:

In Morocco, CARE International has implemented pre-school and school education

programs, benefitting 1,635 children and 1,516 parents. Today, 1,100 women can

support their children with schooling. In Guatemala Write Her Future has

benefited more than 5,000 young women excluded from the educational system, as

well as an additional 5,460 other women aged over 35 years old who have had no

access to education. Likewise, in Thailand, the initiative has given 2,578

women access to literacy classes, allowing them to learn and share their

knowledge with other women.

As we look to 2022, Lancome understands that rapid global digitalization offers

an unprecedented opportunity to empower even more women and drive greater

change. Knowing that the Write Her Future program is now more relevant than

ever, Lancome this year expands and accelerates its commitment to sharing

knowledge via digital solutions that foster two key pillars of the

philanthropic program: online mentorship and entrepreneurship.

Mentorship for entrepreneurship training join the program, ahead of 2022

"At Lancome, we continue to accelerate our global transformation by further

expanding our cause mission into mentorship and entrepreneurship. Our priority

is to scale up our programs in order to deliver on our ambitions and ultimately

allow all women to become authors of change, starting with themselves, their

families and beyond." - Francoise Lehmann, Lancome Global Brand President

Around the world, Lancome partners with 15 international organizations and new

initiatives continue to launch at pace. In Germany, an online mentorship and

entrepreneurship program has empowered women with the confidence and mindset

they need to launch their businesses and gain self-confidence, benefiting over

10 thousand e-users.

Lancome UK & Ireland pledges to reach 5,000 beneficiaries by July 2023 (the end

of the 2022 school year), equipping them with the literacy skills, leadership

abilities and confidence needed in order to boost their career prospects and

employment opportunities.  

In their ongoing ambition to expand the Write Her Future program across the

globe, Lancome will launch further initiatives in 2021. In the USA, a program

will foster educational equity for all women to include mentorship and

scholarships for women of colour. In China, the program will further empower

women with the basic skills they need to secure employment; and in Japan, Write

Her Future will enhance women's digital skills, so that they may obtain top

leadership positions.

Lancome's mission is to promote positive perceptions of beauty so that both

individually and collectively, we may thrive and commit to a happier future for

all. Through Write Her Future, Lancome aims to empower an ever-growing number

of women with the ability to narrate their own destinies. Join Lancome this

International Literacy Day in spreading the word, speaking out, and supporting

every woman to Write Her Future.

Notes:

About NGO CARE

CARE International is a global network of 14 National Members with a common

vision and mission to defeat global poverty. Each CARE Member is an independent

organisation that leads programmes, raises funds, advocates on key issues and

communicates to the public in their country, thus supporting our work in 95

countries. CARE offices around the world work alongside a broad network of

partners and allies to multiply our impact as we strive to rebuild and improve

the lives of the most disadvantaged, with a particular focus on women and girls.

The CARE International Secretariat coordinates and supports the network to

achieve our common impact goals and shared global priorities in line with our

global CARE 2020 Vision and Programme Strategy. It is also responsible for

representing the network at the United Nations, the European Union and key

forums, leading CARE's global advocacy, and hosting the CARE Emergency Group

and the CARE International Safety and Security Unit. The Secretariat is located

in Geneva, Switzerland, with offices in Brussels and New York.

About Lancome

Lancome was founded in 1935 by the visionary pioneer perfumer Armand Petitjean.

For 85 years, Lancome's mission has been to help women feel happier by making

them more beautiful, providing the best in cosmetics innovation in terms of

quality, science and efficacy.

Over the decades, Lancome has spread its vision of French elegance, adding

pioneering science that has made Lancome the leading luxury beauty brand

worldwide.

About Lancome's non-profit partners around the world:

CARE International, Agence Nationale de Lutte contre l'Illettrisme, National

Literacy Trust, Plan International, Action Aid, ProLiteracy, Redes Da Mare,

CreceChile, Taiwan Fund for Children and Families, Arbeiterkind, Canadian

Women's Foundation, China Women's Development Foundation, MExoxo, NPO Hanalabs

and NAACP.

Press Contacts

Carolina SCHMOLLGRUBER

Carolina.SCHMOLLGRUBER@loreal.com

Hayat ZENATI

Hayat.ZENATI@loreal.com

SOURCE  Lancome