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VENICE, Italy, September 8, 2021, /PRNewswire=KYODO JBN/--

Globally Premiering during the 78th Venice International Film Festival – La

Biennale di Venezia and soon available in selected countries on Amazon Prime

Video, the iconic Italian brand releases a documentary exploring the future of

cinema

Campari, [https://www.campari.com/red-diaries-fellini-forward ] the iconic

Italian aperitif, launches Campari Red Diaries 2021: Fellini Forward

[https://www.campari.com/red-diaries-fellini-forward ] at the Campari Boat – In

Cinema during the 78th Venice International Film Festival - La Biennale di

Venezia, a pioneering project inspired by the late Federico Fellini that uses

Artificial Intelligence techniques including machine learning to explore the

creative genius of one of the greatest filmmakers of all time to create a

one-of-a-kind short film. Showcasing the full project is a unique documentary

covering the process from start to finish, exploring the future of cinema and

human vs. machine creative collaboration based on evidence found in the short

movie set in Rome and expert commentary. The documentary, featuring the short

film, will have its North American premiere as a Partner Presentation at New

York Film Festival on the 29th September, 2021 and will be available for

consumers to view in select markets on Amazon Prime Video in the coming month.

Young Fellini and ‘The Mouth of Truth’, a key scene in a new short movie

created using Artificial Intelligence as part of Campari Red Diaries 2021

Fellini Forward; a project exploring the creative genius of Federico Fellini.

Since its creation in 1860, Campari has pushed the boundaries of creativity to

go beyond the norm, unlocking passions and talents of artists across different

fields in the path to creation. From world famous names, to young and emerging

talents, the relationship between Campari and the arts, especially cinema, has

made its mark over the years, evidently still true to this day.

CAMPARI AND FEDERICO FELLINI

A notable partnership was found when Campari collaborated with Federico Fellini

on a unique advertisement in 1984. This year, in an ode to this creative

genius, Campari endeavours to continue the brand's legacy, marrying creativity

and innovation within the cinema industry with the most forward-looking

technology calling upon Artificial Intelligence specialists, creativity

fellows, Fellini experts, future generations and Fellini's crew and family

themselves to contribute and comment on this unique art experiment.

CAMPARI FELLINI FORWARD: THE DOCUMENTARY

As champion of the artistic world, Campari has embarked on its most ambitious

project yet, exploring new territories and fields in both the world of cinema

and technology. The Campari Red Diaries 2021 Fellini Forward documentary,

directed by award-winning duo ZCDC, Zackary Canepari and Drea Cooper, explores

the topic of creativity, art and technology in an all-encompassing and bold

study, capturing the project at every stage, from research and development to

the final short movie output. With observations from short film director

Maximilian Niemann and innovation expert Marc D'Souza, from production and

innovation studio UNIT9, the documentary covers the full creative process,

including the set up and inner workings of the Artificial Intelligence and an

overview of the tools used throughout the production.

The definition of 'Felliniesque' is established thanks to Francesca Fabbri

Fellini and Federico Fellini's old crew members including his camera operator

Blasco Giurato,his three-time Oscar winning set designer Dante Ferretti and

Luigi Piccolo, Director of Sartoria Farani.

Featured throughout the documentary are key insights and commentary from

significant experts of Artificial Intelligence and creativity including;

Symonyi Professor for the Public Understanding of Science, Oxford University

Marcus du Sautoy

Art Historian, Data Scientist and Consultant, Dr. Emily L. Spratt

Art Historian and Fellini expert Hava Aldouby

Galleria Campari curator Anita Todesco

CAMPARI FELLINI FORWARD: THE SHORT MOVIE

Generated thanks to the collaboration of human input and Artificial

Intelligence tools, the short movie is inspired by Federico Fellini's life,

offering a metaphorical story of the debut and evolution of the Maestro in the

cinema world, where the audience follows him on a journey from the very first

spark of his passion as a young man up to his outstanding creations. The result

was achieved thanks to the exploration of Artificial Intelligence tools, led by

UNIT9, analysing past Fellini transcripts to understand patterns in language

and descriptive detail and also carried out visual analysis of the director's

signature shots including camera movement and facial emotion. From this,

bespoke scriptwriting and pre-visualisation tools were developed that combined

learnings from the Artificial Intelligence to leverage Fellini's creative DNA.

These Artificial Intelligence tools then made suggestions to the script and

visualisation of the new short film in order to create a piece of cinema that

felt Felliniesque. Building this pre-visualisation tool on top of Unreal

Engine, a real-time 3D creation platform, also enabled director Maximilian

Niemann to picture and alter scenes before they were shot. With Maximilian's

and his crew's input, as well as those who knew Fellini well, the result

translates into an innovative and original approach to filmmaking and a

passionate ode to Federico Fellini's creative genius and dreamlike world.

Jean Jacques Dubau, Head of Marketing, Campari Group speaks of the project:

"Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to

continue the legacy of innovation and creativity set out by its founders,

inspiring future generations and creatives across the globe to unlock their own

passions."

Campari has also created a distinct apprentice programme with students involved

in the Fellini Forward futuristic projects from all over the world including

Centro Sperimentale di Cinematografia (CSC) in Italy, The American Film

Institute in Los Angeles and The International Academy of Audio-visual Sciences

(CSIA) in Switzerland to explore the creative genius of Fellini, using the

Artificial Intelligence technology and speaking to key members of the film crew

at each stage of production to see first-hand how human minds collaborated with

Artificial Intelligence to create the short film. The Italian apprentices from

CSC also featured in the documentary, providing insight from future

professionals on the project.  

Fellini Forward premiered at the Campari Boat – In Cinema during the 78th

Venice International Film Festival – La Biennale di Venezia - The recap of the

premiere can be seen here:

https://bit.ly/Campari-Red-Diaries-Fellini-Forward-Launch

Please follow Campari's social media channels for further information

@campariofficial

#Campari #RedPassion #RedDiaries #FelliniForward # Venezia78 #drinkresponsibly

www.campari.com

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SOURCE: Campari