TCL Extends Relationship with Activision To Bring Next-Gen Gaming to More Gamers Around the World
PR91537
HONG KONG, Sept. 8, 2021 /PRNewswire=KYODO JBN/ --
- Top-selling electronics brand strengthens commitment to gaming as Official TV
Partner of Call of Duty(R): Vanguard
TCL Electronics (1070.HK), one of the leading players in the global TV industry
and a leading consumer electronics company, has announced that it is the
Official TV Partner for Call of Duty: Vanguard, extending its relationship with
video game publisher, Activision.
"We are delighted to extend our relationship with Activision," said Shaoyong
Zhang, CEO of TCL Electronics. "We are passionate about providing fans with the
very best gaming experience and with our 2021 TCL Mini LED and QLED TVs, we are
doing just that."
"Call of Duty: Vanguard is primed to deliver a stunning range of gameplay
experiences for the entire gaming community," said Will Gahagan, Director of
Global Partnerships and Integrated Marketing, Activision Publishing. "We are
excited to continue working with TCL and we are excited for gamers around the
world who will be able to experience the game, in all its glory on a TCL TV,
when it drops in November."
TCL has supported the gaming community for many years and has worked with Call
of Duty(R) in North America since 2018. Now, as the Official TV Partner of Call
of Duty: Vanguard, TCL will use key channels and touchpoints to show how its
display technology and award-winning TVs can make the game more immersive, and
offer an unrivaled gaming experience.
By combining Mini LED, QLED and up to 8K resolution with HDMI 2.1, select
series of TCL TV models provide powerful and smooth imagery performance to
satisfy the most demanding players.
Available features also include up to 120Hz high refresh rate dynamic
compensation, reduced color trailing, blurring, and judder, plus Variable
Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC, which combine to
deliver an excellent audiovisual experience for gaming, in addition to one that
makes TV shows and movies more entertaining.
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a
leading player in the global TV industry. Founded in 1981, it now operates in
over 160 markets globally. According to OMDIA, TCL ranked global No.2 in TCL
brand LCD TV market share in 2020. TCL specializes in the research, development
and manufacturing of consumer electronics products ranging from TVs, audio and
smart home appliances.
About Activision
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading global producer and publisher of interactive entertainment. Activision
maintains operations throughout the world and is a division of Activision
Blizzard, Inc. (NASDAQ: ATVI), an S&P 500 company. More information about
Activision and its products can be found on the company's website,
www.activision.com or by following @Activision.
SOURCE: TCL Electronics
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