JEFF KOONS X BMW. Artist creates special edition of the BMW 8 Series Gran Coupe

BMW Group

PR91409

 

MUNICH, Sept. 4, 2021 /PRNewswire=KYODO JBN/ --

 

Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management,

BMW AG, announced today that the artist will create a special edition of the

M850i xDrive Gran Coupe. The luxury 8 Series Gran Coupe will be for sale in a

limited collector's edition after its world premiere at Frieze Los Angeles in

February 2022. In 2010, the American artist already created a BMW M3 GT2 Art

Car which performed at the 24 Hours of Le Mans race.

 

Jeff Koons: "I am really thrilled and honoured about the opportunity to work

with BMW again and to create a special edition car."

 

Currently the cars are being produced in secret at the BMW Group Plant

Dingolfing, Bavaria. During an exclusive event at Pinakothek der Moderne a few

days prior to the opening of the IAA MOBILITY 2021, first glimpses and close-up

details were revealed.

 

- Cross reference: Picture is available at AP Images (http://www.apimages.com)

-

THE 8 X JEFF KOONS is the embodiment of precision, refinement and craftmenship,

with a multi-layer paint taking 285 hours to apply onto each car. The

expressive and striking design combines eleven different exterior colors

ranging from blue to silver as well as from yellow to black. Only two cars will

be produced each week. The multi-colored interior is comprised of high-end

materials, fine leather and a cupholder lid with an edition badging and the

artist's engraved signature. The seats are made of the striking red and blue

colors of the company's high-performance unit BMW M. The design includes both

elements of pop art as well as geometric patterns paying homage to the 8 Series

Gran Coupe's intricate contours and shape.

 

Doris Fleischer

BMW Group Corporate and Governmental Affairs

Cultural Engagement

Telephone: +49 89 32827806

Email: Doris.Fleischer@bmw.de

www.press.bmwgroup.com  

Email: presse@bmw.de

 

Source: BMW Group

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中