JEFF KOONS X BMW. Artist creates special edition of the BMW 8 Series Gran Coupe
PR91409
MUNICH, Sept. 4, 2021 /PRNewswire=KYODO JBN/ --
Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management,
BMW AG, announced today that the artist will create a special edition of the
M850i xDrive Gran Coupe. The luxury 8 Series Gran Coupe will be for sale in a
limited collector's edition after its world premiere at Frieze Los Angeles in
February 2022. In 2010, the American artist already created a BMW M3 GT2 Art
Car which performed at the 24 Hours of Le Mans race.
Jeff Koons: "I am really thrilled and honoured about the opportunity to work
with BMW again and to create a special edition car."
Currently the cars are being produced in secret at the BMW Group Plant
Dingolfing, Bavaria. During an exclusive event at Pinakothek der Moderne a few
days prior to the opening of the IAA MOBILITY 2021, first glimpses and close-up
details were revealed.
- Cross reference: Picture is available at AP Images (http://www.apimages.com)
-
THE 8 X JEFF KOONS is the embodiment of precision, refinement and craftmenship,
with a multi-layer paint taking 285 hours to apply onto each car. The
expressive and striking design combines eleven different exterior colors
ranging from blue to silver as well as from yellow to black. Only two cars will
be produced each week. The multi-colored interior is comprised of high-end
materials, fine leather and a cupholder lid with an edition badging and the
artist's engraved signature. The seats are made of the striking red and blue
colors of the company's high-performance unit BMW M. The design includes both
elements of pop art as well as geometric patterns paying homage to the 8 Series
Gran Coupe's intricate contours and shape.
Doris Fleischer
BMW Group Corporate and Governmental Affairs
Cultural Engagement
Telephone: +49 89 32827806
Email: Doris.Fleischer@bmw.de
www.press.bmwgroup.com
Email: presse@bmw.de
Source: BMW Group
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。