PR91387

MIDDLEBURY, Conn., Sep. 9, 2021 /PRNewswire=KYODO JBN/ --

-- Vintage-Inspired Drop Brings Together Psychedelic Colors and Retro

Illustrations in Rallying Cry of Tolerance and Hope

Today, Timex(R) (

https://c212.net/c/link/?t=0&l=en&o=3272862-1&h=2883600559&u=https%3A%2F%2Fwww.timex.com%2Fbrowse%2Fco_labs%2Ftimex-x-coca-cola%2F&a=Timex

), a world leader in watchmaking and craftmanship, released a limited-edition

collection of vintage-inspired watches, in partnership with Coca-Cola(R). The

capsule collection brings together two iconic American brands, Timex and

Coca-Cola, to herald an enduring message of tolerance and hope. Meant to

inspire watch-wearers around the world to make time for what matters – peace,

love, and harmony – Timex released three commemorative styles created to

celebrate Coca-Cola's time-honored 1971 "Hilltop" commercial and the unity

message it portrays.

Video -

https://mma.prnewswire.com/media/1603388/Timex_x_Coca_Cola_Video_3_Vertical.mp4

Photo - https://mma.prnewswire.com/media/1603378/Coca_Cola_All_Beauty.jpg

Logo - https://mma.prnewswire.com/media/1603377/Timex_Coca_Cola_Company_Logo.jpg

"In the same way you offer to buy someone a Coke(R), the act of asking for the

time is a meaningful gesture -- a way of bridging differences, striking up good

conversation, and finding community," says Shari Fabiani, Senior Vice President

Brand Marketing and Creative for Timex Group. "We are dedicated to bringing

quality timekeeping to all and have always believed in making time for

community. We're thrilled to team up with Coca-Cola in their original message

of solidarity and continuing to inspire the world to sing together in perfect

harmony."

Colorful and commemorative, the three limited edition watches celebrate a

timeless message of love and harmony – just as relevant today as it was 50

years ago. Detailed with nostalgic 70s-inspired designs that evoke the spirit

of unity, the timepieces in this capsule are a cheerful reminder to embrace

opportunities for connection and move through the world with compassion.

    -- The digital Timex T80 combines vibrant colors and a feeling of whimsy to

       the design and celebrates a timeless message of love and harmony by

       playing the iconic "Hilltop" commercial song: "I'd Like to Teach the

       World to Sing (in Perfect Harmony)".

    -- The classic Timex Standard boasts a bold, bright Coca-Cola logo that

       brings a smile to the face of the watch – and its wearer.

    -- Detailed with nostalgic 70s-inspired hues and designs, the beloved Q

       Timex sports an iconic peace sign that evokes the spirit of unity and

       love.

Set atop a hillside, the iconic Coca-Cola commercial features a diverse group

of young people singing in perfect harmony. The collection is reflective not

only of the era in which the commercial aired but conveys Timex's rallying cry

and WE DON'T STOP(TM) message of hope and a future where people around the

world can be brought together again to achieve a common mission of unity.

"In troubled times, small moments of joy can change the world. We learned this

half a century ago when, during an era of turmoil and division, the simple act

of sharing a Coke became a rally cry for tolerance and hope," said Kate Dwyer,

Senior Director of Global Licensing for Coca-Cola. "Now, we are proud to honor

the enduring spirit of our legendary 'Hilltop' commercial as part of the 1971

Unity Collection."

You can join Timex and Coca-Cola in celebrating this new collaboration on

Timex.com HERE (

https://c212.net/c/link/?t=0&l=en&o=3272862-1&h=165399251&u=https%3A%2F%2Fwww.timex.com%2Fbrowse%2Fco_labs%2Ftimex-x-coca-cola%2F&a=HERE

).

About Timex Group

Timex Group designs, manufactures and markets innovative timepieces around the

world. Timex Group is a privately-held company headquartered in Middlebury,

Connecticut with multiple operating units and over 3,000 employees worldwide.

As one of the largest watch makers in the world, Timex Group companies produce

watches under a number of well-known brands, including Timex, adidas, Furla,

Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.

Join Timex on social media: @timex (

https://c212.net/c/link/?t=0&l=en&o=3272862-1&h=2427690082&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3196259-1%26h%3D15964029%26u%3Dhttp%253A%252F%252Fwww.instagram.com%252Ftimex%26a%3D%2540timex&a=%40timex

) and please visit http://timexgroup.com.

PRESS CONTACT

Katie.Condon@zenogroup.com | TimexPR@zenogroup.com

SOURCE Timex